Priceline Adds Hotel Reviews

. October 14, 2008

MARCH 21, 2007. Priceline has stepped up its hotel review content with the signing of a deal with Zagat in which priceline.com customers will have exclusive, free access to Zagat online hotel reviews.

Zagat Survey information will be available for hotels, restaurants and attractions in the United States and select international locations. The Zagat information, combined with traveler reviews provided by priceline.com customers, covers over 600 cities and thousands of hotels, restaurants and attractions.

"Zagat is the world's leading provider of reliable and trusted survey-based travel information and Priceline.com is pleased to be the only travel reservation site to feature free Zagat ratings and reviews," said Brett Keller, priceline.com's Chief Marketing Officer. "We believe that Zagat's survey-based hotel reviews, combined with priceline.com's proprietary hotel star rating system and our growing database of reviews written by priceline.com customers who also have stayed at these properties, make priceline.com a premier destination for shopping and comparing top-brand hotels and prices."

Mr. Keller added, "We are also pleased to include Zagat Survey's reviews in the new Priceline Destination Guides. In addition to Zagat, these guides to popular cities around the world include travel reviews from priceline.com customers. With this rich blending of information and opinions, you can plan an exciting trip that includes the best restaurants, sights and attractions that a city has to offer."

www.priceline.com

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