IDeaS and Benchmarking Alliance Announce Technology Integration Partnership

Seamless Data Exchange to Enhance Market Intelligence, Pricing Strategies for Nordic Hotels

Sweden, Stockholm. January 28, 2025

IDeaS, a SAS company and the world's leading provider of hospitality revenue management software, has announced a technology integration partnership with Benchmarking Alliance, a growing market leader in specialized competitor benchmarking data for the hospitality industry. Benchmarking Alliance's competitive intelligence platform encompasses data from hotels, conference centres, restaurants, resorts and more to help hospitality providers gain an accurate understanding of their market environment.

With daily data reports from more than 2,000 hotels in the Nordic region, the seamless data interface between IDeaS G3 RMS and Benchmarking Alliance will provide hotels with detailed, timely market data to enhance their competitive edge and optimize operations.

Key benefits of the partnership for hoteliers include:

View Benchmarking Alliance data within IDeaS Solutions
Use of advanced market intelligence to make better revenue strategy decisions
Identify and react to market trends as they happen

Henrik Karlsson, business development manager, Benchmarking Alliance said: "As the main provider of benchmarking and market data in the Nordics and the Baltics we understand that working together with other hotel tech providers is key for our customers' success. We are happy to announce that we now team up with IDeaS to help our customers drive revenue and profit."

Olga Tolle-Rodrigues, director of global alliances, IDeaS, said: "IDeaS is committed to forging mutually beneficial partnerships throughout the hospitality technology landscape, and we're very pleased to see this collaborative effort come to life. Market intelligence data is a critical piece of the puzzle for optimal revenue results, and this integration partnership ensures hospitality providers in the region can reach their full revenue potential."

About Benchmarking Alliance

Benchmarking Alliance is a specialized competitor benchmarking platform for the hospitality industry, encompassing hotels, conference centers, restaurants, resorts and more. With daily data reports from over 2000 hotels in the Nordic countries, Benchmarking alliance allows businesses to gain an accurate understanding of their market environment. By leveraging this detailed and timely data, companies can make informed decisions to enhance their competitive edge and optimize their operations.

IDeaS and Benchmarking Alliance

/ SLIDES

About IDeaS, a SAS company

IDeaS, a SAS company, is the world's leading revenue management software and services provider. Combining industry knowledge with innovative data analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated recommendations they can trust. With 35 years of expertise serving hospitality, including hotel, event, cruise and parking clients, IDeaS delivers revenue science to more than 30,000 properties in 164 countries around the world. IDeaS' solutions are used to help price over 2.4 million guest rooms, delivering over 1,000 revenue-enhancing recommendation per minute. IDeaS helps its clients to build sustainable, organization-wide cultures of revenue optimization and drive long-term commercial growth strategies. IDeaS has the knowledge, expertise, and maturity to build upon proven revenue management principles with next-generation analytics for more user-friendly, insightful, and profitable revenue opportunities not just for rooms but across the entire hotel enterprise.