USA, Atlanta, Georgia. July 30, 2024

Shiji proudly announces the successful implementation of a WeChat booking engine for S Hotels & Resorts' SAii hotel brand, marking a significant leap forward in guest convenience and accessibility. S Hotels & Resorts is a fast-growing luxury hotel group managing 38 hotels across several desirable global tourism destinations, from Fiji to the UK. Recognizing the growing importance of the Chinese market and the preferences of its tech-savvy travelers, the S Hotels & Resorts team sought a solution that would seamlessly integrate with popular Chinese social media platforms for their SAii hotel portfolio. Powered by Shiji Distribution Solutions, The WeChat Booking Engine provides a user-friendly interface that simplifies the booking process, offering convenience and efficiency like before.

"We are thrilled to offer our guests a streamlined booking experience through the WeChat booking engine," said Thom Dirkse, Director of Digital Marketing at S Hotel & Resorts. "By leveraging Shiji's innovative technology, we are not only meeting the evolving needs of our Chinese guests but also staying ahead in the competitive hospitality industry."

The WeChat booking engine complements S Hotel's existing social media presence on platforms such as Little Red Book, Weibo, WeChat Official Account, and Douyin. With this integration, S Hotel & Resorts expands its reach and strengthens its connection with Chinese travelers, who increasingly rely on mobile platforms for travel planning and booking.

"S Hotel & Resorts' adoption of the WeChat Booking Engine demonstrates their commitment to innovation and guest satisfaction," said Natalie Kimball, Vice President of Strategic Accounts for Americas and EMEA at Shiji Distribution Solutions. "We are proud to support their efforts in providing seamless experiences for Chinese travelers and look forward to continuing our partnership to drive further success."

This collaboration between Shiji and S Hotels & Resorts reflects a broader trend in the hospitality industry, where technology plays a crucial role in meeting the evolving demands of guests. Together, Shiji and S Hotels are shaping the future of hospitality and creating unforgettable experiences for travelers worldwide. For more information on Shiji Distribution Solutions and its offerings, visit https://www.shijigroup.com/brands/shiji-distribution-solutions

About S Hotels and Resorts Public Company Limited

S Hotels and Resorts Public Company Limited (SET: SHR), the hospitality arm of Singha Estate Public Company Limited (SET: S), is a fast-growing, Thai-inspired company with an extensive international portfolio and world-class standards. Specialising in the management and investment of high-quality hotels and resorts in desirable destinations across the globe, S Hotels & Resorts has created a collection of its own distinctive lifestyle brands, whilst also partnering with the hospitality industry's leading names. The company aims to set new standards for leisure and lifestyle through diversified business platforms and to enhance value for all its stakeholders based upon a philosophy of sustainable development and delivering benefits to local communities. To learn more, please visit www.shotelsresorts.com or follow us on Facebook, Instagram, Youtube, or LinkedIn.

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