USA, Atlanta, Georgia. February 14, 2025

Shiji, a leading global hospitality technology provider, announces a significant expansion in Mexico with the opening of a new office in Mexico City in 2025 and the appointment of Alejandra Pueblita as Country Manager for Mexico. With over two decades of experience in sales, customer satisfaction, and leadership roles at renowned companies such as Hoteles Misión, IHG, and Grupo Posadas, Alejandra brings unmatched expertise and a customer-first approach to Shiji's growing operations in the region. The expansion reflects Shiji's commitment to empowering the hospitality industry in Mexico with innovative solutions and dedicated local support.

The decision to expand operations in Mexico comes in response to the growing demand for advanced hotel technology within the country's thriving hospitality industry. Over the past few years, the Mexican market has shown significant growth, highlighting the need for innovative solutions like those offered by Shiji. Alejandra's leadership in the region will focus on fostering partnerships, driving market penetration, and ensuring Shiji's technology aligns with the unique needs of the local hospitality sector. Her deep understanding of the market will be key in positioning Shiji as a trusted partner for hotels across Mexico.

"We are thrilled to welcome Alejandra Pueblita to the Shiji team," said Ryan King, Senior Vice President, Americas. "Her extensive expertise in hospitality and dedication to delivering exceptional customer experiences align perfectly with Shiji's mission to support the Mexican market. With Shiji Enterprise Platform recently going live with Grupo Brisas and the opening of our new office in Mexico City, we are strengthening our commitment to providing cutting-edge technology and local expertise. This is an exciting milestone as we expand our presence in Mexico and across Latin America."

Alejandra Pueblita's impressive background includes leadership roles at top hospitality brands, experience in representing Mexico's most popular tourist destinations, and active participation in industry associations and events such as IBTM, GBTA, and MPI. These accomplishments position her as a dynamic leader who understands both the global and local nuances of the hospitality industry. With a growing network of clients in Mexico, including leading hotels and resorts, Shiji is poised to further elevate the region's hospitality landscape with innovative, scalable, and customer-centric technology solutions.