Boutique and Luxury Lodging Association / El-Monde EV Platform, Sponsored Survey Quantifies Importance of Charging Amenity for All Travel Accommodations Including Boutique Hotels
Statistically Significant Survey of Several Hundred US EV Drivers
A statistically significant survey of several hundred U.S. EV drivers shows that 91% of travelers are more likely to stay at lodging with an EV Charging Facility, and almost three out of four are willing to pay a higher room charge.
Two different industry innovators, the Boutique Luxury Lodging Association ( BLLA.org ) and electric vehicle charging upstart, El-Monde ( el-monde.com ), decided to quantify the growing significance of an EV charging amenity for lodging businesses in the US and commissioned BrandAgent Research to survey 300 EV drivers. Today's results were a resounding affirmation that offering EV charging to the traveling public is increasingly necessary and beneficial for travel lodging businesses.
The survey showed that nine out of ten EV drivers are likelier to stay at a boutique hotel that has EV charging and that almost three out of four are willing to pay a premium lodging price for the service. The resounding results confirm the opinion of Nicolas Graf, Dean at NYU's Tisch Center of Hospitality, who recently said: "I think EV charging will be very similar to the adoption of WiFi. Hotel owners understand that there are new things customers expect to have, which become part of the cost of doing business."
The survey also had several additional nuggets that should encourage lodging enterprises to adopt EV charging stations. 80% of respondents said they would travel farther for EV-friendly lodging, and 98% would be willing to tell their EV-driving friends about their EV-friendly accommodations. Regarding messaging, 65% of respondents felt a free EV charging offer would be an enticing promotional offer. On the social media sites the EV travel crowd preferred, there was a two-way tie between Facebook and YouTube, with Instagram being a close third.
Frances Kiradjian, Founder and CEO of the Boutique and Luxury Lodging Association ( BLLA.org ), said she was somewhat surprised by the magnitude of the survey findings, but not the direction: "This survey is what BLLA's mission is all about, to understand better our customer motives for the benefit of our members. The clear takeaway is that EV charging availability is no longer an "optional" amenity. Romit Choudhury, founder & CEO of El-Monde, a next generation EV charging company dedicated to the hospitality sector, expressed similar thoughts: "The survey findings validated what we have anecdotally discovered ...that boutique and other hotel patrons are becoming stridently presumptive regarding onsite availability of EV charging stations"
The complete survey can be accessed by emailing [email protected]. BrandAgent Research uses the latest in AI and massive online database technology to cost effectively address in real time three specific questions that every business needs to know: 1) what is the optimal price customers will pay for their product or service, 2) what is my most compelling brand descriptor that will boost revenue and 3) what is my most responsive demographic niche.
El-Monde
Founded by Amazon, Google, and VW execs, El-Monde (meaning the world) has taken a novel approach that enables private EV Charger owners to share and earn money from visiting drivers. El-Monde is revolutionizing the EV Charging experience at hospitality destinations, offering an AI-enabled customer-centric platform that manages charging end-to-end and integrates with tailored workflows. The Company is focused on new, convenient destination stops in the hospitality and entertainment industries, including boutique and luxury hotels, destination golf courses, and ski resorts as primary customers. Founded in early 2024, El-monde already has over five thousand private EV charger hosts on the platform. For more information, visit https://blla.org/vendor/el-monde/.
About The Boutique Luxury Lodging Association
Established in 2009, the Boutique and Luxury Lodging Association (BLLA) is the world's most innovative and influential association for independent boutique lifestyle hotels, brands, and suppliers. Dedicated to championing the unique essence of boutique hospitality, BLLA offers unparalleled networking opportunities, industry insights, and advocacy initiatives to its global membership base. With a mission to elevate and empower independent hotel owners and operators, BLLA continues to shape the future of hospitality through innovation, collaboration, and excellence. The organization is a pioneer in forecasting the boutique movement. The corporate manifesto showcases BLLA as a catalyst for trends and the future of the boutique lifestyle with the main focus on hospitality. BLLA.org / BLLAevents.com. BLLA is also a capital/partner matchmaker via its Boutique Money Group division. The corporate manifesto. Experience the intention behind the brand.
