Bellagio Rated Among Most Unique Casinos of 2006
LAS VEGAS, NV, September 29, 2006. When it comes to objective wealthy consumer reviews, what happens in Vegas no longer stays in Vegas. High-net worth consumers rated Bellagio among only three casinos with the highest brand status in the Luxury Institute's first Luxury Brand Status Index survey for casinos.
Bellagio was rated: the brand that best delivers consistently superior quality, the most unique and exclusive, and the casino most frequented by people who are admired and respected. When it comes to the casino most worthy of a price premium and the one wealthy consumers are most willing to recommend, Bellagio rated well above the competition by America's wealthy. Twenty-three casino brands in all were rated.
"As Las Vegas and other casino locations evolve from purely gambling into high-end entertainment and shopping venues, high-net worth consumers, high-end travel firms, and luxury goods and services' firms have asked the Luxury Institute to apply its independent peer-review-based ratings to the most popular casinos," said Milton Pedraza, CEO of the Luxury Institute.
Gail Fitzgerald, vice president of Hotel Sales & Marketing for Bellagio, said, "Bellagio is about beauty, elegance, quality and service. Our goal from the beginning was to create a resort to attract savvy world travelers who expect the finest in dining, shopping and accommodations. The results of the Luxury Institute survey show we consistently deliver on Bellagio's promise of being one of the finest resorts in the world, and we are very proud of this recognition."
"There is no doubt we are living in what has been called 'The Attention Society,' where high-net worth consumers are inundated with a vast array of luxury goods and service choices. Wealthy customers tell the Institute that they can be best guided in purchasing decisions by objective and independent reviews from their peers, conducted by an impartial entity," Pedraza said. "The Luxury Institute's sole reason for being is to continuously raise the level of customer experience and performance within the luxury goods and services' industry," Pedraza said.
A nationally representative sample of 1,000 wealthy consumers was surveyed online. Respondents had an average annual household income in excess of $600,000 and average net worth of $3.8 million. Survey results are weighted to match the demographic and net-worth profile of the same audience according to the latest Survey of Consumer Finances from the Federal Reserve.
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