United Kingdom, London, England. April 29, 2025

Clermont Hotel Group, one of the UK's largest independent hotel groups, has partnered with IDeaS, a SAS company and the world's leading provider of hospitality revenue management software and services, to implement G3 Revenue Management System (RMS) including Optix, an advanced data analysis and revenue intelligence tool, throughout their growing portfolio of properties.

To enhance its revenue strategy, boost operational efficiency, and drive long-term growth, Clermont has expanded its partnership with the revenue management solution provider, building on its previous adoption of IDeaS SmartSpace, which has empowered their commercial teams to maximize the potential of their meetings and event spaces.

The implementation of G3 RMS provides Clermont with a powerful combination of advanced demand forecasting and automation capabilities. Paired together, these features drive efficient and effective revenue optimization efforts designed to maximize RevPAR and overall profitability.

Additionally, Clermont Hotel Group is taking full advantage of the real-time reporting capabilities of IDeaS Optix to visualize actionable insights across multiple properties, identify key performance trends, and inform strategic changes that improve profitability. This integrated suite of technology helps maximize revenue across its iconic London hotels, including The Tower Hotel, The Cumberland, and the Royal Horseguards Hotel.

The group had previously tested other providers but found IDeaS offered more advanced optimization capabilities, deeper analytical insights, the ability to scale and provide superior after-sales support. That commitment to post-implementation support was a major differentiator for Clermont, as they sought an RMS transition that would be smooth, well-supported, and backed by a dedicated team.

Stuart Yeates, chief commercial officer at Clermont Hotel Group, said: "We had a clear vision of what we needed-accurate pricing, time and cost savings, and the confidence of ongoing support from a trusted partner. The IDeaS team has already demonstrated their commitment to our long-term success, proving they truly understand our business. The advanced capabilities IDeaS brings to Clermont are a game-changer, transforming the way we analyze, report, and act on revenue trends with greater precision and efficiency."

Michael McCartan, area vice president EMEA at IDeaS, said: "Clermont Hotel Group is a highly respected leader in UK hospitality, and we are delighted to be their revenue management partner of choice. From the outset, it was clear they needed a fully integrated suite of revenue management tools to enhance decision-making across their portfolio. Optix and G3 RMS provide the perfect combination of automation, analytics, and real-time insights, empowering their team to make data-driven decisions with ease."

About Clermont Hotel Group

Clermont Hotel Group encompasses three unique brands, offering something different for everyone. An experienced hospitality company, Clermont offers a warm, guest-centered experience-ensuring each stay is memorable for all the right reasons. No matter the taste, budget, or need, Clermont has a space perfect for you. With 16 hotels, over 4000 rooms, 100+ event spaces, plus stylish bars and restaurants Clermont has plenty of space for everyone to meet, sleep and dine. All kinds of extraordinary, for all kinds of people