Talent Magnetism - How to Build a Workplace That Attracts and Keeps the Best
By Roberta Chinsky Matuson
News of the improving economy and the changing employee demographic should compel every CEO, business owner, and human resources professional to ask themselves—does our company have what it takes to attract and keep the very best employees? The recent recession may have lulled execs into a false sense of security, but it will not be an employer's market much longer. And any good business owner knows, your company is only as good as the talent you keep.
Signs of the changing times are already appearing. In a recent study by recruiting firm ManpowerGroup, nearly half of U.S. employers said they're having trouble filling key jobs despite continued high unemployment. Meanwhile, the pool of greying Baby Boomers continue to retire or move into second careers. The resulting shortfall of knowledge, talent, and experience promises to be profound. The ability to find, recruit, and retain top talent will become crucial if a company is to remain a viable business.
In Roberta Matuson's latest book, Talent Magnetism: How to Build a Workplace That Attracts and Keep the Best, the Fortune 500 veteran shares her wisdom on how organizations big and small can appeal to top level talent. Drawing from real life case studies and stories, Matuson proves you don't have to be a Google or Apple to adopt these companies' successful strategies for talent attraction. She explores how to create a magnetic employment brand that triggers a positive association in the minds of A-list job seekers, the priorities of Millennial workers (more than a fat paycheck!), and the power of employee evangelism to boost a company's image on social media. Matuson explores the art of the magnetic interview and warns of the complications of employee retention: how to hold onto your star employees and let go of the dead wood.
About the Author
Known worldwide as “The Talent Maximizer®,” Roberta Matuson, president of Matuson Consulting (www.matusonconsulting.com) and bestselling author of Suddenly in Charge, has helped leaders in Fortune 500 as well as small and medium-size businesses achieve dramatic growth and market leadership through the maximization of talent. She is frequently quoted in business publications and is a top-ranking blogger for Fast Company and Forbes. She is one of a handful of people who have appeared as a guest of Bill O'Reilly's on Fox's O'Reilly Factor and left the show unscathed.
For more information or to arrange an interview with Roberta Matuson, please contact [email protected] or call 617-523-3801.
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