Hilton Worldwide Names Mark Liversidge to Lead Marketing in Asia Pacific

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. September 17, 2013

September 17, 2013 - Hilton Worldwide announced the appointment of Mark Liversidge to lead marketing across Asia Pacific. In this new role, Liversidge will be responsible for bringing together all marketing functions within the region into one integrated team, focused on growing brand awareness and driving market leadership in share of revenue. He will lead the company's portfolio of brands across 18 markets in Asia Pacific and be the driving force of the Hilton HHonors program for the region. Hilton Worldwide's portfolio of brands includes Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Hilton Garden Inn and Hampton.

Liversidge, who will be based in Singapore, was previously the chief marketing officer of CSL Limited, a leading mobile communication business based in Hong Kong. In this position, he drove the development of the multi-brand business, with personal responsibility for leading 120 marketers across eight departments, including Brand & Communications, Product, Pricing and Customer/Market Research.

“The marketing function is certainly an important area of our business and we took great care to find the perfect person for the role. With Liversidge's in-depth knowledge in leading large and multi-function marketing teams, his extensive experience in Asia Pacific and his track record of delivering results, I am confident that under his leadership, he will bring the business to new heights of success,” said Martin Rinck, president, Asia Pacific, Hilton Worldwide.

Liversidge graduated with a degree in Business, Politics & History from the University of Durham, United Kingdom and developed his career with roles across Europe, Australia and Asia. Mark has been named in the Global Telecom Top 40 under 40 for the last two years and delivered multiple award-winning projects during his career, including CMO Council Asia's 'Best Marketing Campaign of the Year', IPA 'Best Retail Interior Asia Pacific' and a Gold EFFIE.

About Hilton Worldwide

Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 94 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 4,000 hotels and timeshare properties, with more than 650,000 rooms in 90 countries and territories and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.