Hotel Indigo Scottsdale Opens

. October 14, 2008

JANUARY 3, 2007. Hotel Indigo Scottsdale, a fashion-forward, boutique-style hotel will kick off the new year by opening its doors Jan. 5. The 126-room, retail-inspired hotel, located near Scottsdale and Camelback roads, will represent the seventh location for the industry's first branded boutique hotel experience from InterContinental Hotels Group (IHG).

Everest Holdings LLC, a Scottsdale-based real estate company, invested approximately $17 million to bring Hotel Indigo to downtown Scottsdale. The branded boutique hotel is designed to appeal to lifestyle focused guests who desire affordable luxury, genuine quality and an alternative to traditional hotels. Hotel Indigo provides stylish accommodations and a personalized service experience in a unique and intimate atmosphere. It differs from most in its approach to bring nature inside urban spaces, creating a rejuvenating experience for hotel guests. Furnishings, art and a highly developed graphics-based interiors program stylishly produce a calming and inviting environment for guests.

"Every aspect of Hotel Indigo is unlike anything the Valley has ever experienced before." said Joseph Blackbourn, president and CEO of Everest Holdings. "It fills the void that exists in the market today between high-priced luxury hotels and lower-end affordable hotels." The soul of Hotel Indigo's branded boutique concept is "renewal" - thoughtful changes that are made throughout the year to keep the hotel fresh. The renewal concept provides even the most frequent guest a unique experience with every stay. Hotel Indigo Scottsdale features elements such as vivid murals, area rugs and plush duvets. Public spaces will also transform seasonally through changing artwork, music, flora, murals and directional signage.

Each Hotel Indigo will be unique to its location. The Scottsdale hotel is set apart by its commitment to the local arts. Through its Arts and Culture program, Hotel Indigo Scottsdale has created lasting partnerships with Scottsdale Public Arts, local artists and Arizona State University's Herberger College of the Arts.

Photography of the Arizona landscape, by four Arizona artists, will be featured on the hotel front and inside corridors. Also, Hotel Indigo Scottsdale, through its partnership with ASU's Herberger College of the Arts and Scottsdale Public Arts, will grant a scholarship to a selected student for the commission of several projects for the hotel. "Scottsdale is an exciting addition to our Hotel Indigo family. I can't think of a better place than downtown Scottsdale to showcase our newest, world-class, branded boutique concept," said Jim Anhut, senior vice president, Brand Development, Intercontinental Hotels Group. "This property has undergone a complete transformation and will truly offer a one-of-a-kind experience."

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