Aloft Hotels Debuts in Tallahassee

Aloft Tallahassee Downtown Opens on the Site of the Historic Floridan Hotel

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. August 26, 2009

TALLAHASSEE, FL, August 27, 2009 - Starwood Hotels & Resorts Worldwide, Inc., and McKibbon Hotel Group, Inc. today announce the opening of Aloft Tallahassee Downtown. The second Aloft Hotel in Florida and the thirtieth worldwide, this brand new hotel introduces jet-setting style at a steal to Tallahassee with 162 spacious, loft-like rooms, intuitive technology and a hip, social atmosphere.

Located on the site of the historic Floridan Hotel at 200 N. Monroe Street, the hotel takes an architectural nod from the renowned Tallahassee landmark with a brick facade and large arched windows. But the similarities end there, with dramatic textures and bold neon lighting that are sure to make the Aloft a destination in its own right to the next generation of travelers to Florida's Capital.

"Aloft Hotels introduces a compelling blend of urban style and social interplay to downtown Tallahassee," said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. "Bold and stylish, Aloft Tallahassee Downtown targets both sophisticated travelers and area professionals with its eclectic and electric experience and lively re:mixsm lounge and w xyzsm bar."

The property is located within walking distance to the State Capitol, City Hall and the United States Courthouse, and offers easy access to both Florida State University and Florida A&M University, as well as upscale shopping, nightlife and restaurants.

"We are pleased to introduce Aloft Hotels to the Tallahassee community," explained Vann Herring, McKibbon President/CEO. "One step inside this completely new hotel brand, and our guests will be delighted with a unique experience of sight, sound, scent and the extraordinary service that McKibbon 'talent' is known for in the hospitality industry."

For more information or reservations, visit www.alofttallahassee.com, or call 850.513.0313.

About Aloft Hotels

Created to shake up the staid, traditional select service segment of the hotel industry, Aloft delivers urban-influenced, open and vibrant design and a social guest experience at an affordable price point. In the same way that W Hotels broke through the clutter of conformity in the upscale hotel arena a decade ago, Aloft is shaking up the industry for the next generation of traveler. Aloft hotels are geared toward savvy, design-conscious consumers who grew up with the democratization of design. Aloft hotels are wired for the future and an aggressive growth plan is in place with properties set to open from Abu Dhabi and Baltimore to Dallas and Beijing and everywhere in between. For more information, please visit www.alofthotels.com.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 960 properties in 97 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le M'eridien(R), Sheraton(R), Four Points(R) by Sheraton, and the recently launched Aloft(R), and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

About McKibbon Hotel Management, Inc.

McKibbon Hotel Management, Inc., based in Tampa, Florida, is a privately owned enterprise that has grown into a premier franchisee for Marriott, Hilton and Starwood hotels. McKibbon is proud to be a recognized leader for over 83 years in the hospitality industry, and currently operates over 60 mid and upscale brands in 8 states throughout the Southeast. The company has a rich history and culture that promotes a family oriented environment, while holding true to its core values of honesty, integrity and loyalty. For more information, visit www.mckibbon.com.