Sterling Companies Names Leach Director of Marketing
Sterling Names Jayne Leach Director of Marketing for Resorts and Realty Divisions
DESTIN, FL, November 28, 2006. The Sterling Companies (www.thesterlingco.com) recently announced the hiring of Jayna Leach as director of marketing for its resorts and realty divisions.
Leach, who brings more than 15 years of marketing experience in the hospitality industry to Sterling, heads the company's marketing and public relations efforts. Additionally, she leads strategic communication planning for Sterling's luxury vacation condominium resorts and homes located in Northwest Florida, Alabama and Mississippi.
"Jayna is an incredible addition to our marketing team," said Jim Olin, The Sterling Companies CEO. "As a longtime Gulf Coast resident and a veteran of the hospitality industry, her vast knowledge and experience will continue to elevate the Sterling brand as a preferred choice within the tourism and real estate arenas."
Prior to joining Sterling, Leach spent nine years with the Panama City Beach Convention & Visitors Bureau. Most recently she served as the vice president of marketing and public relations for the CVB. Leach also spent time as director of marketing for the Boardwalk Beach Resort and director of sales and marketing for the Howard Johnson on the Bay, both located in Panama City Beach, Fla.
ABOUT THE STERLING COMPANIES:
The Sterling Companies, consisting of Sterling Development, Sterling Realty and Sterling Resorts, is Northwest Florida's only fully integrated, full-service resort development, sales and management firm.
From resort development and real estate sales to vacation rental and homeowner association management, Sterling provides a full range of services for luxury resorts, condominiums and vacation homes located in popular destinations along the Gulf Coast of Northwest Florida, Alabama and Mississippi. In the past 10 years the Destin, Fla.-based companies have developed more than 1,600 units and home sites, with more than 1,000 additional units planned or under construction. In addition, The Sterling Companies has nearly 5,500 units at more than 20 resorts under management, and holds affiliate ownership in two of Northwest Florida's premier developments - Bay Point Resort and Kelly Plantation.
For more information, visit www.thesterlingco.com.
CONTACT:
Jed Dunstan, Gilbert & Manjura Marketing, (407) 261-5414 or
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