Crescent and CWCapital Announce Re-Opening of Baymont Inn
Plano, TX
PLANO, TX, November 13, 2006. Officials of Crescent Hotels & Resorts and CWCapital today announced the grand re-opening of the 147-room Baymont Inn and Suites in Plano, Texas. The hotel has completed a $2.5 million renovation, overseen by Crescent, to improve and upgrade all guest rooms and public space to Baymont standards. The Baymont Inn and Suites brand, owned by Wyndham Worldwide, is a full-service brand in the mid-scale segment. The hotel will be managed by Crescent Hotels on behalf of its owner, 4704 West Plano Parkway Holdings, through CWCapital Asset Management of Washington, DC. "Plano is part of the thriving Dallas metroplex with numerous demand generators that appeal to the full range of business, medical and leisure travelers," said Michael George, Crescent president and CEO. "With this significant property upgrade, the hotel is well positioned to become a leader in the mid-market segment and capture much-needed extended stay guests."
Located at 4704 W. Plano Parkway, the three-story hotel is adjacent to the new Baylor Medical Center and soon-to-open Texas Heart Hospital. Situated just off Bush Parkway at Preston Road, the hotel is convenient to many corporate headquarters, hospitals, Dallas/Fort Worth Airport and a variety of retail opportunities available in Plano. Hotel amenities include new meeting rooms and a training center to accommodate up to 100 people, shuttle service (starting December 1st), fitness and business centers, and new lobby and breakfast room. Completely renovated, like-new guest rooms feature granite kitchen and bath counters with refrigerator and microwave, new furniture, high ceilings and Internet access.
"Crescent has significant experience in renovation and repositioning of hotels," George noted. "This renovation truly transforms the property. Not only did we completely make over the rooms in their entirety, from the bedding to the baths, we also transformed the public space, creating a very warm, home-like atmosphere. Additionally, we added 1,000 square feet of meeting space to accommodate our business and medical guests." "The hotel is in like-new condition," said Brian Sosner, vice president of CWCapital Asset Management. "This is the fifth renovation we have undertaken with Crescent in the last 12 months and, in each case, they have produced a superior product and excellent results."
"We are pleased to welcome the Baymont Inn & Suites in Plano, Texas into our growing system," said Keith Pierce, president of Baymont Franchise Systems, Inc. "This property is another example of the Baymont brand's ability to attract a high-quality conversion property owned and operated by a sophisticated collection of hospitality professionals."
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
