Staybridge Suites Offers In-Room Home Theater Experience

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. October 14, 2008

ATLANTA, GA, October 12, 2006. Imagine the relief, after a long day's work, of kicking back in an overstuffed leather chair with a refreshing beverage in your hand in the home theater of your dreams, complete with a big-screen TV and state-of-the-art audio system, reveling in the company of fellow sports fans or big-screen enthusiasts. But you're not in a luxury home; you're in your hotel. Staybridge Suites(R) now brings this vision to life with the Just Like Home Theater Room, the first of its kind in the hotel industry.

"We understand that our guests long for the comfort and relaxation of their own homes when they're on the road," said Robert Radomski, vice president of Brand Management for Staybridge Suites. "Home theaters are a popular trend in luxury home design and our goal is to bring that experience to our guests who spend weeks, sometimes months in our hotels," he added.

Home systems provider Global Security and Communication recently reported that homeowners are increasingly turning toward home theater as a feature that makes them feel at home. In addition, DTS, Inc. and Nielsen Entertainment Research affirmed growth trends for home theaters as well as surround sound. Moreover, the 2006 "New Home Buyers and Technology Purchases" study by the Consumer Electronic Association (CEA) reported that consumers who purchased home theater systems for their new home exhibit the highest levels of satisfaction. In fact, 23 percent regretted not purchasing a multi-room audio system or a home theater system at the time they purchased their home.

Components of the Staybridge Suites Just Like Home Theater Room that "wow" the guest include:

-- 50-inch flat panel plasma HDTV

-- Five surround-sound speakers with ten-inch subwoofer

-- DVD player

-- Eight-channel power amp

-- One universal wall control panel

-- PC plug-in feature that allows guests to project presentations on the flat panel plasma TV

-- Overstuffed leather chairs with individual cup holders seating up to nine guests.

The beta test for the Just Like Home Theater Room is installed at the Staybridge Suites Atlanta-Perimeter East, just minutes from the InterContinental Hotels Group Americas headquarters in Atlanta. The beta test will continue through the end of 2006 and the offering will be available to current and future Staybridge Suites hotels beginning in 2007.

"We are delighted to showcase the Just Like Home Theater Room," said Reza Bahri, general manager of the Staybridge Suites Atlanta-Perimeter East. "Movies and sporting events with surround-sound audio will be the perfect complement to our evening Sundowner receptions, providing our guests with an escape after their long workdays." All Staybridge Suites hotels feature Sundowner receptions three days a week in the hotels' Great Rooms. Conveniently, the Just Like Home Theater Room is located adjacent to the Great Room, offering guests an opportunity to gather for refreshments, light appetizers and conversation, then join fellow guests for a movie or popular sporting event in surround sound. The Just Like Home Theater Room will feature an evening event schedule and will also be available for small meetings using the system's PC plug-in feature during daytime hours.