ME By Melia Opens in Madrid

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. October 14, 2008

MADRID, Spain, October 9, 2006. ME Madrid Reina Victoria has officially opened its doors in the Hotel Reina Victoria, located in the Plaza de Santa Ana in the heart of Madrid's dynamic city centre.

ME Madrid Reina Victoria represents Sol Meli'a's new daring, bold hotel concept of experience-based hotels, which is characterised by passion for service, design, international fusion cuisine and world music. "ME Madrid Reina Victoria, offers clients an experience which goes beyond accommodation.- notes Gabriel Escarrer Jaume, CEO of Sol Meli'a. - Guest recognition is the hotel's key point of differentiation."

ME Madrid Reina Victoria, is a hotel for business and pleasure. Its 192 rooms feature 300-thread count linen, down pillow top mattresses and organic, all-natural products by AVEDA to be enjoyed under luxurious rainfall showerheads. A state-of-the-art home theatre entertainment centre featuring a 32-inch interactive plasma television and CD/DVD, surround sound speakers, WiFi Internet access, an extensive in room library of CDs and DVDs as well as iPod adaptors and connectivity docking stations will keep busy professionals plugged in as well as entertained during their stay. Additionally, guests who arrive without iPods may request a pre-set iPod with over 900 songs to use throughout their stay.

While all the suites at ME Madrid Reina Victoria offer a private terrace, the 110 m2 'Tower Suite' offers breathtaking 360o views of the city. Once the leading room choice of Spain's legendary bullfighters, the Tower Suite offers guests spectacular views from its two ample terraces.

In designing ME Madrid Reina Victoria, internationally-renowned British architect Keith Hobbs of United Designers has maintained the beauty and grace of the original architecture, while incorporating the spirit and edge of ME by Meli'a through the use of exclusively designed furniture, innovative artwork and eclectic fixtures. The ambience of the space will be skillfully orchestrated by the hotel's Experience Manager.

ME Madrid Reina Victoria's bar and dining venues are sure to attract the city's fashionistas, hipsters and movers & shakers. Rande Gerber, who along with his brother Scott, is the founder of After Midnight Company and creator of ME Madrid's MIDNIGHT ROSE, the glamorous ground-floor restaurant and lounge.

THE PENTHOUSE, also created by Rande and Scott Gerber, is a rooftop terrace with the most spectacular views of the city and is destined to become ME Madrid Reina Victoria's hallmark hotspot. Rising-star and local talent Jaime Renedo has been appointed executive chef, and will be responsible for the creation and execution of the menus in both MIDNIGHT ROSE and THE PENTHOUSE.

"The design of the restaurant, lounge and rooftop bar will incorporate the glamour and excitement of Madrid with the richness of cutting-edge design," said Rande Gerber. "As with all of our properties, we will work to create a unique vibe in our lounge and roof-top terrace, by implementing an international mix of style and music."

ME Madrid Reina Victoria will also offer 4,400 square feet (more than 400 square meters) of meeting, reception and conference space that can be separated into seven individual spaces. Guests can also make use of the 24-7 Business Center, which features high-speed internet, computers, facsimile and scanner.

ME Madrid Reina Victoria is centrally located with easy access to all major attractions including the Prado, Thyssen-Bornemisza and Reina Sofia Museums, Retiro Park, Parliament, Puerta del Sol, Plaza Mayor, the Royal Palace and the business and shopping districts, with plenty of eating and drinking options. Barajas Airport is only 14 km from the hotel and Atocha Train Station is about 2 km away.