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Hotel Newswire Top Pick

Increasing Your Hotels Revenue by Targeting Niche Groups
Jennifer Dunphy, Vice President of Sales & Marketing, Vayu Media

The average working American only gets 2 weeks of paid vacation each year. A measly 14 days to unwind and attempt to relax before getting back on the grid. When a guest arrives at your hotel, they may want to kick back and take it easy while enjoying spa treatments, go sightseeing at all of the area attractions, or they may want to have an adventure packed itinerary. The key to creating the most desirable guest experience, with the best possible reviews for your hotel, is by targeting the right guest for your hotel. Marketing your hotel and deciding where to allocate your limited marketing dollars is arguably the most critical challenge that hoteliers face. Where is the best outlet to invest your marketing dollars? How much should you put in each avenue? How long should it take to see meaningful results? What will be your return on investment? These are all important questions that you must ask yourself as you prepare your budget for the next year. In our rapidly evolving digital landscape the only thing you can count on for sure is change! There will always be a newer cooler technology or platform available that promises to get you in front of your targeted audience. So how do you choose the best outlets for your hotel? In the article I will discuss the questions that must be addressed, the mediums that must be covered and share real success stories from hotel owners like you. Read more.

Coming Up In The December Online Hotel Business Review

Feature Focus
Hotel Law: The Biggest Challenges
Given the size and scope of the international hotel industry, the subject of hotel law is equally varied and vast. From development deals to management agreements; from food and beverage liability to labor and employment; from claims management to anti-trust matters; to legal concerns surrounding the issues of risk, safety and security, the practice of hotel law relies upon the expertise of many different kinds of legal specialists and practitioners. Though the subject matter is broad, there are several pending legal issues which will loom large in 2014 and beyond. The Affordable Care Act will be fully implemented in 2014 and its impact on hotel companies and their hiring practices is still to be determined. Other significant labor issues to be addressed include lawsuits pertaining to tip credit and tip pooling; wage-hour audits conducted by the Department of Labor: ongoing negotiations with unions involving living wage issues and the right of workers to organize; and increased pressure on hotel operations to be fully compliant with the Americans with Disabilities Act. On the business side of the industry, it is expected that there will be a wave of new hotel development that will engender all the related legal issues – land acquisition, entitlements, joint ventures and other financing, selection of hotel operators and brands, along with Hotel Management and Franchise Agreements. In addition, it is projected that there will be a substantial increase in foreign investment – particularly from the Chinese. Chinese investment will involve all the normal legal issues of an investment from due diligence, acquisition and financing, but will add layers of complexity to deal with tax and other international issues involving direct foreign investment in the U.S. These critical issues and others pertaining to Hotel Law will be explored in the December issue of Hotel Business Review.