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Prior to founding HotelExecutive.com, Mr. Cummins worked for Tourism Newspapers of Australia, located in Melbourne, Australia, as Senior Editor of the Tourism Real Estate Monitor, and Business Editor of the Australian Visitor News, two of the most widely read publications for the hotel industry at that time. Previous assignments included positions with the Melbourne Herald and the Leongatha Star Newspaper, where he began his career from copy boy to general reporter.

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Kristin Hettermann serves as Director of Marketing for HotelExecutive.com. Ms. Hettermann has over a decade of experience working with marketing and sales in the hospitality arena. She has worked with such esteemed companies as Porter Novelli Public Relations, Merrill Lynch, James Doran Company, McCrady's Restaurant, Culinary Institute of Charleston, Maui Culinary Academy, Six Senses Resorts & Spas and many more recognized chefs, restaurants and hospitality entities. Her services include communications, public relations, event planning, community relations and developmental strategy. She is President of Grace Delivers Communications, Principal of KLH Properties, LLC and a graduate of the University of Virginia with a degree in French and Foreign Affairs.

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Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.