Hotel Business Review: Week of Apr 27, 2015

Deborah Popely
  • Eco-Friendly Practices
  • The 3Ms of Sustainable Hotels: The Challenges of Measurement, Management and Monetization
  • As sustainable hospitality matures as a business discipline, hotel executives are increasingly called upon to evaluate, document and justify investments in sustainability and assess whether they add value to bottomline. This requires mastering the “3Ms” of sustainability: Measurement, Management and Monetization. This article explores some of the challenges hotel executives face in these three domains, and makes recommendations about the talents, tools and training needed to address them. Read on...

Ken Hutcheson
  • Maintenance
  • Landscaping Around High-Traffic Areas
  • All hoteliers—no matter what size their properties are—have high-traffic areas. From the moment a guest walks onto the property, to the moment he or she leaves, high-traffic areas can impact a guest’s experience. Since high-traffic areas are the most densely populated parts of the property, it’s important to have a well-designed landscaping plan to keep those areas property crisp, clean, and safe. Read on...

Paul van Meerendonk
  • Revenue Management
  • [R]Evolution of Customer Service for Hotel Software Products
  • [R]Evolution of Customer Service for Hotel Software Products - Hotels increasingly rely on Software as a Service (SaaS) products as their primary technologies for running operations, sales and catering, and revenue management functions. This reliance on industry-specific software solutions has given rise to a new set of concerns, specifically around how to retain hospitality talent in the face of high turnover rates. How do hotels ensure the sustainability of the business know-how and processes built around their software? More importantly, how do they ensure business continuity and brand consistency for key system users such as revenue managers? Read on...

Joe Ricci

MAY: Hotel Sustainable Development: Responsible Decision-Making for the Near and Long-term

Ayrlea A Manchester

: It is no big secret that ‘going green’ and sustainable practices within the hotel and lodging industry are slowly becoming more appealing and are now often a determining factor for travelers when they are selecting accommodation. In this day and age, acquiring a reputation for being an eradicator of the environment can truly be your demise. Hotels operating with green initiatives in place are on the right track and can undoubtedly have an advantage over their competitors. There are great social and economic benefits to be gained by implementing green initiatives, as well as the obvious benefits to the environment. These green programs, when applied and practiced correctly can be mutually beneficial and quite lucrative. Read on...

Robert Allender

Every hotel on the planet has an energy story. A hotel’s energy story is what anyone who cares about things related to energy use can observe by looking at that hotel’s use of energy, and its attitude to energy related issues. Hotel decision-makers have a choice – they can ignore the hotel’s energy story and hope for the best, or they can manage it. Read on...

Dina   Zemke

Initially suspected to be a passing fad, the sustainability movement now appears to be firmly entrenched in our customers’ expectations and is increasingly embedded in hospitality management. Since this is a highly visible element of business today, the question that hospitality programs have is how can we better prepare our students to meet the hospitality industry’s needs for future managers who can meet the need to provide sustainable business operations and service? Read on...

Jan Peter Bergkvist

The awkward feeling we all have in the pits of our stomachs that something is fundamentally wrong with the way we run our planet is slowly moving up to our brains and increasingly we’re realizing that we all need to become part of the solution, instead of continuing to contribute to the problems of an unsustainable world. Welcome to Anthropocene; this oil-fired age where mankind has, during the last 150 years or so, initiated unstoppable systemic changes, changes which are already affecting us. Weather catastrophes as a result of climate change are on the increase; rates of cancer are higher than ever before and let’s not forget the negative effects on our collective reproductive ability, caused by the uncontrolled spread of hormone-disrupting and persistent chemicals. Read on...

Coming Up In The June Online Hotel Business Review


Feature Focus
Hotel Sales & Marketing: The Shift to Digital is Leading the Way
Hotel Sales & Marketing departments have been dramatically transformed in recent years. Advances in technology have prompted changes in consumer buying habits, and these professionals have had to adapt to keep up. Like so many other facets in the industry, the shift to digital is leading the way. An established online presence provides marketing professionals with more direct interaction with their guests; the capacity to collect more detailed information about them; and an increased ability to share their brand stories. These endeavors can be accomplished through website usage but increasingly, social media is assuming a larger role in the digital mix. Social media has moved marketing into a new era. Hotels that offer a good product, at a good value, and consistently deliver that product and price, will benefit from thousands of people who view positive comments on travel review sites. Online reviews continue to be a popular way for users to determine which companies they can trust. And though online marketing may have changed how professionals connect with and convert customers, they still need to focus on traditional marketing channels as well - ones that are cost-effective; protect price integrity; and which generate the most bookings. Some of the larger chains are employing efforts that feature both a top down (global) and bottom up (local) approach to ensure that new business is generated from the greatest number of sources. These include the use of loyalty programs, monthly e-mail newsletters, brand identity tools, advertising campaigns tailored to specific regions, regional marketing co-op programs, and business-to-business marketing campaigns. The November Hotel Business Review will examine some of these critical issues and explore what some sales and marketing professionals are doing to address them.