Steven Slater bid farewell to the passengers on his flight, including an explicit message to the passenger who disobeyed his request to return to her seat. He then grabbed a couple of beers, activated the emergency slide, and escaped down it. And as if nothing had happened, he got in his car parked at the airport and drove home. This incident has much relevance to the hotel industry...

What makes us feel welcome, comfortable, appreciated in any environment? What kinds of emotions are triggered when we experience a welcoming feeling -and when we don't? How do hoteliers instill the spirit of welcome in their teams and create a warm sense of belonging the moment their guests arrive? And, how can the power of welcome move beyond borders and reach out to guests before they even set foot on the property?

In many ways, email marketing suffers from image issues. Because a few unscrupulous marketers churn out unsolicited or untargeted emails, it is seen by some marketers as something to avoid. But when email campaigns are built and executed responsibly, they can provide a high level of service for your guests and profitability for you. It is not uncommon for hotels to get a higher return on investment from email than any other digital marketing channel. The secret is to know how to publish great email. It's not about pushing out "email blasts." Instead, it's about planning tightly targeted segments and producing content that is useful for each of them.

Sale is the only means of earning profit in any business. Hotel managers are also not an exception to this phenomenon. In accommodation sector it is the sale of rooms that brings more revenue. When sale is the only means of earning profits as in other business, hotel managers also think that sale of room, good occupancy is the only means to improve the bottom line, since room sales compared to any other sales of the hotel provides better departmental income. Hence to earn more revenue by selling more rooms' managers adopt ARR /ADR technique...