General managers and hoteliers face the challenge of synchronizing all of the internal processes of a hotel every day, coordinating the F&B department with the front office and sales, all while making sure engineering keeps the place running right. It’s a tough job! One of the greatest challenges facing hoteliers and hotel managers in terms of getting their symphony well-tuned is synching their sales and revenue management systems. This article provides GMs and hoteliers with suggestions on how to properly integrate their sales and revenue management systems to ensure optimal revenues, a must in today’s tough market.

Don't let the title of this article mislead you - what hoteliers need to do to sell hotel rooms online is no secret. It's all about better merchandising with content that inspires and motivates shoppers to book. More than just rates, inventory and driving traffic to a booking engine, selling hotel rooms online involves making engaging, detailed visual and written content available to travel shoppers on all the digital channels they use throughout the shopping journey.

With business travel showing a slow rebound going into 2010, business travelers are being forced to review the need for travel on a case-by-case basis as companies increasingly examine how they can get the best return on investment from travel. Because business travelers make up such a large percentage of the bookings, marketers will need to rethink and rebuild an ongoing strategy that is reflective across all channels. Find out what some of the emerging trends are for 2010 that will be on the forefront of the business travel market.

Almost overnight, group business disappeared when the worst economic times of our life time coincided with the public exposure of AIG and other companies spending lavishly on group business while accepting government bail-outs. As a result, large groups from high profile companies wanted to avoid the illusion of excess or decadence and cancelled their meetings at resorts, conference centers, casinos, and convention hotels. In desperation, most group properties significantly reduced rates to attract any group business and undercut their completion to gain back this market. This article will address some tips to penetrate this market regardless of market conditions to ensure that your property(s) is positioned for success.