The Travel marketplace is at the top tier of the web's explosion of channel aggregation, information, and game changing consumer sophistication. To compete and win, today's hotelier must develop a multi-layered strategy and deploy an array of finely-tuned tactics. And must do so while battling a recovering economy and navigating crowded sea lanes. Special times require special measures, with the keyword being "Specials" - a tried and true marketing tactic that can help you beat your competitors, engages consumers, and can be profitable when smartly done and managed.