Appointments & Promotions

Rosewood Hotels & Resorts Appoints Silvia Baños Director of Sales at Soon-to-Open Rosewood Puebla

PUEBLA, MX. March 13, 2017 - Silvia Baños has been appointed director of sales at Rosewood Puebla, Rosewood Hotels & Resorts’® newest property in Mexico which is slated to open later this spring. In this role, Silvia will provide leadership and strategic direction to Rosewood Puebla’s sales team.

Silvia joins Rosewood Puebla, Rosewood Hotels & Resorts’ newest property in Mexico, set to open in May 2017, with over 10 years of experience in the luxury hospitality industry. She began her career in 1999 with Sheraton Hotels, where she held a number of different positions in the rooms and sales departments. In 2003, Silvia joined Four Seasons Mexico City as a corporate and group sales manager. In 2012, she was transferred to the Four Seasons Vancouver, where she continued her activities as group sales manager.

“We are thrilled to welcome Silvia back to her home country of Mexico and the place where her love for luxury hospitality was born,” said Manual Leal, managing director of Rosewood Puebla. “Over the last few months, Silvia has demonstrated strong leadership skills, accountability, and a passion for service excellence that will greatly benefit both the team and guests of Rosewood Puebla, as well as the Rosewood brand as a whole.”

About Rosewood Hotels & Resorts

Rosewood Hotels & Resorts® manages 18 one-of-a-kind luxury properties in 11 countries, with 18 new hotels under development. Each Rosewood hotel embraces the brand’s A Sense of Place® philosophy to reflect the individual location’s history, culture and sensibilities. The Rosewood collection includes some of the world’s most legendary hotels and resorts, including The Carlyle, A Rosewood Hotel in New York, Rosewood Mansion on Turtle Creek in Dallas and Hôtel de Crillon, A Rosewood Hotel in Paris, as well as new classics such as Rosewood Beijing. Rosewood Hotels & Resorts targets to double its number of hotels in operation by 2020.

Contact:
Charlotte Goodman
cgoodman@nikecomm.com
646 654 3413

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.