Appointments & Promotions

Rosewood Hotels & Resorts Appoints Silvia Baños Director of Sales at Soon-to-Open Rosewood Puebla

PUEBLA, MX. March 13, 2017 - Silvia Baños has been appointed director of sales at Rosewood Puebla, Rosewood Hotels & Resorts’® newest property in Mexico which is slated to open later this spring. In this role, Silvia will provide leadership and strategic direction to Rosewood Puebla’s sales team.

Silvia joins Rosewood Puebla, Rosewood Hotels & Resorts’ newest property in Mexico, set to open in May 2017, with over 10 years of experience in the luxury hospitality industry. She began her career in 1999 with Sheraton Hotels, where she held a number of different positions in the rooms and sales departments. In 2003, Silvia joined Four Seasons Mexico City as a corporate and group sales manager. In 2012, she was transferred to the Four Seasons Vancouver, where she continued her activities as group sales manager.

“We are thrilled to welcome Silvia back to her home country of Mexico and the place where her love for luxury hospitality was born,” said Manual Leal, managing director of Rosewood Puebla. “Over the last few months, Silvia has demonstrated strong leadership skills, accountability, and a passion for service excellence that will greatly benefit both the team and guests of Rosewood Puebla, as well as the Rosewood brand as a whole.”

About Rosewood Hotels & Resorts

Rosewood Hotels & Resorts® manages 18 one-of-a-kind luxury properties in 11 countries, with 18 new hotels under development. Each Rosewood hotel embraces the brand’s A Sense of Place® philosophy to reflect the individual location’s history, culture and sensibilities. The Rosewood collection includes some of the world’s most legendary hotels and resorts, including The Carlyle, A Rosewood Hotel in New York, Rosewood Mansion on Turtle Creek in Dallas and Hôtel de Crillon, A Rosewood Hotel in Paris, as well as new classics such as Rosewood Beijing. Rosewood Hotels & Resorts targets to double its number of hotels in operation by 2020.

Contact:
Charlotte Goodman
cgoodman@nikecomm.com
646 654 3413

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.