Spas, Health & Wellness
Anne McCall Wilson
  • Spas, Health & Wellness
  • When Worlds Collide - Integrating Wellness with Technology
  • Everywhere, technology is inserting itself into the high touch world of spas and wellness. How do spas manage the world of digital, mobile, wearables, social, analytics, CRM, anti-gravity machines, gamification, or uberization and still achieve the sorely needed healing effects of human touch and personal connection? Spa leaders or wellness practitioners and hotel technology experts or digital specialists don’t often live in the same realm but increasingly guests are pushing them to collaborate. Read on...

Mark  Grenoble
  • Spas, Health & Wellness
  • Cuisine and the Dining Experience as Part of the Wellness Trend
  • One of the big shifts I’ve seen in resort spas is the evolution of the dining experience. Spa food used to have the connotation of deprivation, a limited regime devoid of one’s favorite things. Today, it’s no longer bland food but a flavorful, healthy cuisine that many guests want to indulge in. We call it “intelligent cuisine” and it’s not just about great-tasting, soul-satisfying food that’s good for you, it’s also about the provenance of the food: where it comes from, who produces it, and how it impacts the planet, our bodies and our sense of wellbeing. Read on...

Lucia  Rodriguez Amasio
  • Spas, Health & Wellness
  • Building a Spa Brand Around Teens
  • Today’s travelers not only seek wellness in their escape, but also have come to expect it. As a result, hotels and resorts—having recognized the demand for expanded and unique wellness programs—may need to take a closer look at their branding. It is critical to ensure the offerings are properly positioned in consumer-facing marketing and communications, as well as accurately reflected in the spa’s design, staff, food options and treatment offerings. Read on...

Laszlo Puczko
  • Spas, Health & Wellness
  • Beauty. Spa. Wellness. What is the Next Big Trend for Hotels?
  • A new upscale hotel development without a spa or wellness centre? Quite probably no. What not that long ago was a differentiating service element now is a basic, entry level service. This is not only true for resorts but also for urban and even business hotels, too. The commodification and standardisation of spas or wellness units is, however, only characterizes the top end of the hotel business. Very rarely one can find a full service spa in a three star property! Read on...

Andrew Cohan
  • Spas, Health & Wellness
  • Hotel Wellness Programs Can Boost ADR and Valuations Without Breaking the Bank
  • If we step back and review what the term “wellness” means to business or leisure travelers, we will see that many “wellness” activities involve little to no investment on the part of a hotel, in order to accommodate guests’ interest. Whether the guest is a boomer or millennial, interested in philanthropic giving forward or taking care of oneself with spiritual or physical aids to the body, mind and spirit – it is only with a bit of creativity that a hotel’s programming can be developed to improve its “wellness profile” with minimal cost. Read on...

Jeremy  Gilley
  • Spas, Health & Wellness
  • Marketing to the Wellness Conscious Guest
  • The wellness trend can’t be ignored; it’s a $500 billion dollar business that has taken root and continues to grow and flourish. In 2013, wellness tourism grew by a whopping 12.7 percent, surpassing 2012’s growth rate of 9 percent, according to the 2014 Global Spa and Wellness Economy Monitor. Clearly, incorporating a wellness program or improving upon an existing one is an opportunity not to be missed. Courting the health and wellness-savvy consumer not only makes guests feel great, it has the potential to reinvigorate the bottom line, oftentimes without heavy capital investment. Read on...

Emily  McConnell
  • Spas, Health & Wellness
  • Targeting the Male Spa Clientele
  • Traditionally spas have been marketed primarily towards women and beauty. They all continually have the same goal: to help people relax, rejuvenate, relieve stress, improve self worth and look their absolute best. Nowadays, men are becoming more open-minded to the whole spa experience. They are appreciating how beneficial spa treatments can be and recognizing the importance of investing in their own health. Spas are welcoming this rising trend by including the male perspective in their marketing strategies to help draw men through the door. Read on...

Tracey Anne Latkovic
  • Spas, Health & Wellness
  • The Well Hotel: What’s really behind the curtain?
  • Wellness is seemingly everywhere. Our shampoo comes from the corner of healthy and happy; our workstations allow for standing, sitting, and walking; fast food joints are now in the healthy choices game; and even our margaritas’ are skinny. The proliferation of health and wellness opportunities that have been thrust into our lives in the last few years have most of us wondering which end is up. Remember the 90’s? The low-fat, no fat, low-calorie, no calorie craze had our heads spinning and guess what? We ended up fatter than ever. We need to look beyond the hype to discover what’s best for our well-being. Read on...

Mia Kyricos
  • Spas, Health & Wellness
  • How to Make Your Hotel Stand Out in the Crowded Wellness Space
  • Remember back in the day when the possibility of a hotel with a pool was enough to get customers excited about a pending stay? Fitness centers became the next “it” thing, followed by spas, which often began as “after thoughts,” thanks to a little extra basement space left on the construction drawings. Then for those hoteliers savvy enough to understand the appeal, spas were marketed as amenities, begrudgingly accepted as cost centers and widely misunderstood operationally. But guests sure did enjoy a good massage. My, have things changed. Or have they? Read on...

Ann Brown
  • Spas, Health & Wellness
  • Targeting Overall Wellness: How to Provide Products and Services That Offer More
  • The spa industry is constantly changing. Keeping up with evolving client mindsets, and of course, trends in the marketplace can be a challenge for any business. And to top it off hotel spas have to be flexible enough to incorporate changes into every part of the business - hospitality, spa and fitness, dining - it all has to come together perfectly to make guests have an experience that will make them come back. Whether you are a hotel spa or day spa, implementing new products and services, while still maintaining the level of service guests have come to expect is key to success. Read on...

Deborah   Smith
  • Spas, Health & Wellness
  • Mentorship, the Missing Link in Developing and Retaining Quality Managers
  • The global spa and wellness industry has made career wellbeing part of its mantra with the completion of the first-ever global mentoring pilot program. The idea was launched at the 2012 Global Spa & Wellness Summit in Aspen, Colorado, and has been spearheaded by a team of spa and wellness experts from around the world. Co-leaders of the Global Mentorship Pilot Program are Jean-Guy de Gabriac of the French training and consulting firm, Tip Touch International, and Deborah Smith of the Smith Club & Spa Specialists, a US-based wellness consultancy. Read on...

Michael Koethner
  • Spas, Health & Wellness
  • The Inherent and Urgent Desire for Healing
  • The time for the passionate and compassionate therapists and healers has arrived, and they are reshaping the wellness and spa enterprises around the globe, as all vanity treatments and superficial skin rubs no longer serve the requirements and demands of the future guest and client. The 80’s, 90’s and the early 00’s have bombarded the industry with plenty of fake make-up treatments and quick fix Botox schemes, bargaining on the false assumption that life ends in a matter of days or months. These centuries with the erratic and psychotic “Me-First” mentality has left most with emptiness, low self-esteem, frustration and disillusion. Read on...

Peter McAlpine
  • Spas, Health & Wellness
  • The Dilemmas and Opportunities Created for Hotel Groups by Energetic, Heart-Based Guest Experiences
  • The time will come when Corporate Offices have to accept that the SOP-Customer Satisfaction guest experience concept is obsolete, however much technology they embellish it with. The energetic guest experience will replace it because it fulfills the unspoken emotional needs and wishes of guests. Corporate Offices will inevitably reject or resist such a change, and because of this the hotel industry landscape will change radically in the future. The future belongs to independent hotels and small hotel groups, which ignore the Sirens of Tradition, and which create an energetic guest experience, Heart-Based Hospitality, which has no limits. Read on...

Michael Koethner
  • Spas, Health & Wellness
  • Career Decision Versus Vocation
  • In the past 20 or more years, the striving for an attainable and visible goal, or a successful career, as we know it, has been in decline. Humanity is on the verge of a huge awakening and psychological advancement. As result of this paradigm shift there is great change of the traditional work environment and fundamental adjustments on the economic landscape. This shift has affected the lives of millions of people, families and companies around the world. More and more people ask themselves why they should do what they currently do and what would the benefit of their doing be if the products they produced and the service they have offered will be no longer useful, applicable or required, by tomorrow. For most people this circumstance conditional change has become a struggle for identity. Read on...

Bonnie Knutson
  • Spas, Health & Wellness
  • Your Hotel’s Fab Fitness Five
  • I read somewhere that anyone can tell you to exercise more. But matching it to travelers’ lifestyles and making it fun forever is hard. That is both the challenge and opportunity for every hotel everywhere in 2014 and beyond. We all want to live longer and better. And with rising health care costs, more of the responsibility to do so falls on our individual shoulders. That’s why the media, the government, and business are admonishing us to eat healthier and exercise more. Hotels can be an integral partner in helping their guests maintain fitness as part of their traveling lifestyle. In this article, you’ll read about five fabulous fitness trends for your hotel which I call the Fab Fitness Five. Read on...


NOVEMBER: Architecture & Design: Authentic, Interactive and Immersive

Eric Rahe

The advent of social media brought with it an important shift in the hospitality industry. Any guest’s experience might be amplified to thousands of potential customers, and you want to be sure that your hotel stands out for the right reasons. Furthermore, technology has increased competition. According to Euromonitor International, the travel industry will have the highest online payment percentage of any industry by 2020, often occurring through third-party sites that display your competitors alongside you. As a result, many hoteliers are looking to stand out by engaging customers and the experience has become more interactive than ever. Read on...

Pat Miller

Even the most luxurious hotel has a finite budget when it comes to the design or re-design of hotel spaces. The best designers prioritize expenses that have the biggest impact on guest perceptions, while minimizing or eliminating those that don’t. This story will focus on three blockbuster areas – the entry experience, the guest room, and the public spaces. This article will focus on these three key areas and shed light on how the decision making process and design choices made with care and attention can create memorable, luxe experiences without breaking the bank. Read on...

Patrick Burke

For over 35 years, American architect Patrick Burke, AIA has led Michael Graves Architecture & Design to create unique hospitality experiences for hotel operators and travelers around the globe, in Asia, Europe, the U.S. and the Middle East. As the hospitality industry has shifted from making travelers feel at home while away to providing more dynamic experiences, boutique hotels have evolved to create hyper local, immersive environments. Having witnessed and contributed to the movement, Burke discusses the value of authentic character that draws on physical and social context to create experiences that cannot be had anywhere else in the world. Read on...

Alan Roberts

More than ever before, guests want and expect the design of a hotel to accurately reflect its location, regardless of whether they visit a property in an urban center, a historic neighborhood or a resort destination. They also seek this sense of place without wanting to sacrifice the level and consistency of service they’ve come to expect from a beloved hotel brand. A unique guest experience is now something expected not just desirable from any hotel wishing to compete in the world today. A hotel’s distinctive design and execution goes a long way to attracting todays discerning customer. Read on...

Coming Up In The December Online Hotel Business Review

Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.