Cambria Hotel Imperial-El Centro Debuts Under Brick Hospitality’s Management

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USA, Imperial, California. February 13, 2025

The 108-room Cambria Hotel Imperial-El Centro, managed by San Diego-based Brick Hospitality, has officially opened as the only full-service hotel in the Imperial Valley. Brick Hospitality, known for its expertise in managing upscale properties across California, brings its signature blend of service and operational excellence to the region. This marks a key milestone in Imperial County's economic development, creating jobs and boosting local tourism, with 50 local employees already on board.

Cambria is the sixth brand in this chain, featuring everything from high-tech, premium floors of bedrooms with free WiFi to creative local cuisine and cocktails and carefully designed meeting rooms. It is part of the Choice Hotels family, which offers a variety of innovative and world-renowned lodging brands. The Imperial property features one long-term rental floor with full kitchens and three additional floors of rooms and suites.

"The Cambria Hotel Imperial-El Centro provides a new level of service, comfort, and innovation for leisure and business guests visiting the Imperial Valley," said Dallas King, CEO of Brick Hospitality and industry veteran with 20 years of experience. "We anticipate this property will become the new gathering place for travelers in this market."

As with all Cambria hotels, the Imperial property will offer a restaurant and bar featuring a curated selection of local craft beers and signature cocktails in its breakfast, lunch, and dinner selections in the 1905 Bar & Grill; a stylish meeting and event room; spa-inspired bathrooms with Bluetooth® mirrors; and a state-of-the-art fitness center. Cambria properties also feature their unique Cambria Contactless Concierge, a text messaging service for housekeeping requests, to-go food orders, meeting room requests, and more.

"At Brick Hospitality, we commit to our owners, team members, and guests to take them on a journey filled with unforgettable and rewarding experiences," said Sarah Lynch, Brick Hospitality COO. "In every action we take, thoughtful consideration is given to value creation for our investors, outstanding service to our guests, and job satisfaction for our team members."

Brick Hospitality manages hotels that are part of leading global brands and household names for discerning business and leisure travelers. These brands include Hilton, Marriott, IHG, Choice Hotels, and boutique, independent hotels. The company's fully integrated management services provide extensive support and resources for all aspects of hotel operations.

Rauch and his team at Brick Hospitality provide a diverse mix of talent to offer their cadre of hotel owners the best possible management expertise. This leadership circle has many years of expertise in operations, revenue management, marketing, food and beverage, sales, and design. The focus is on best-in-class customer service and quality, employee recruitment, maximizing revenue, training, employee retention, and ultimately best-in-class financial performance. Also leading Brick Hospitality''s team along with Rauch and a team of top hoteliers are Chief Executive Officer Dallas King and Chief Operating Officer Sarah Lynch, both award-winning general managers during their time with Rauch.

Specific services offered to hotels include asset management, strategic product re-positioning, accounting and compliance, sales and marketing strategies, revenue management oversight, project management, technical and pre-opening services, financial reporting, and feasibility studies.

Recognized as a lodging industry leader, Rauch has held nearly every position in the hotel business, including general manager of full-service four-diamond hotels for Hilton and Embassy Suites. His education includes a bachelor's degree in hotel administration from Western International University and a master's degree in tourism administration from Arizona State University. He is a Certified Hotel Administrator (CHA) and has served as chairman of numerous tourism organizations nationally and locally in San Diego and Phoenix.

In addition to being the "Hotel Guru," he publishes Hospitality Insights, an electronic newsletter, sits on the Leadership Council of Arizona State University, where he has taught hospitality entrepreneurship for 12 years, and is the founding sponsor of Women in Tourism & Hospitality (WITH) in San Diego.

"Bob and his management experts at Brick Hospitality have developed a unique knack for operating winners - hotels that meet and exceed all expectations of customer service, luxury, and hospitality to their finest degree," said Cambria Hotel Imperial-El Centro General Manager Todd Bean, who has more than three decades of hospitality experience with brands such as Wyndham, Sheraton, and Choice Hotels. Bean has extensive knowledge of sales, marketing, operations, and food and beverage.

He added: "I'm thrilled to be managing this hotel for Brick Hospitality and am excited to see what the future holds for this beautiful, unique, and much-welcomed addition to the Imperial Valley hotel scene as the only full-service property in this area."