Red Roof Promotes Lisa Jordan to Vice President of Marketing
Red Roof®, an award-winning leader in the lodging industry, has promoted Lisa Jordan to vice president of marketing. A veteran of nearly 20 years in the hospitality industry, Jordan joined Red Roof in 2021 to lead an integrated digital marketing team. Her leadership has spanned the company's digital platforms from web to advertising to social media. She has played an integral role in the enhancement of redroof.com and collaborated with communication, sales, revenue management and operations to create an improved customer experience and drive revenue.
"I look forward to the opportunity my new role offers to continue delivering Red Roof's value to our guests and owners," said Jordan. "I have a strong team and a clear mission to meet the evolving expectations of travelers. This team has the creativity, smarts and resolve to meet today's challenges and build new successes for our brand."
"Lisa is a powerful asset on our leadership team and a secret weapon in our marketing mix," said Marina MacDonald, Red Roof chief marketing officer. "Her promotion is right for the company and a reflection of the value she brings to this critical function, and I know that she will succeed in her new role."
Jordan is responsible for developing and executing the company's marketing and digital strategies to drive business growth and enhance the iconic brand. In February, the Hospitality Sales and Marketing Association International named Jordan a Top 25 Extraordinary Mind for her exemplary achievements and leadership in the industry.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
