The Newbury Boston Appoints Laura Ward to Director of Sales and Marketing

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USA, Boston, Massachusetts. March 04, 2024

The Newbury Boston, a luxury property managed by Highgate, announces the appointment of Laura Ward to Director of Sales and Marketing. In addition, the storied hotel announces two sales leader promotions; Melissa Kelly to Director of Sales and Brittany Ostrander to Director of Group Sales.

"I am incredibly proud of the work that our sales team has done; first in introducing the hotel to clients as part of our launch and then in cultivating those relationships to ensure success for the hotel," said Carlos Bueno, Managing Director of The Newbury Boston. "With the addition of Laura Ward to the leadership team of the Hotel as well as some new structure in the sales department, I am confident that the sales team will build on their success and make 2024 their strongest year yet."

As Director of Sales and Marketing, Laura Ward will develop sales strategies and lead the sales, catering and event service team, as well as direct the marketing efforts for the Hotel. Ms Ward joins The Newbury from her most recent position as Director of Sales and Marketing at Intercontinental Boston. She brings with her an impressive array of luxury hotel experience, including sales leadership roles at Intercontinental Boston, Boston Harbor Hotel, Four Seasons Hotel Boston, and more. She is a graduate of Catholic University of America in Washington, D.C.

Melissa Kelly's appointment to Director of Sales, where she will oversee the entire sales strategy for the property, represents the culmination of nearly 12 years of work with The Newbury Boston. Starting as Senior Group Sales Manager at The Taj Boston, Ms Kelly has held a variety of progressive sales leadership roles at the Hotel. She was part of the opening team for The Newbury Boston and worked throughout the Hotel's transformation and launch in the market. Prior to her work at The Newbury, Ms Kelly was Group Sales Manager at The Hawthorne Hotel. She is a graduate of Salem State University.

In her new role as Director of Group Sales, Brittany Ostrander will oversee the group sales team strategy including day-to-day office operation. Ms Ostrander joined The Newbury Boston shortly after its reopening as Group Sales Manager and quickly moved into the role of Assistant Director of Group Sales. Prior to joining The Newbury, she worked at a number of luxury hotels in Boston, including Encore Boston Harbor, Boston Harbor Hotel and Ritz-Carlton Boston. She is a graduate of Florida State University.