United Kingdom, London, England. July 13, 2023

IDeaS, a SAS company, the world's leading provider of hospitality revenue management software and services, has announced that Starhotels will deploy IDeaS' G3 Revenue Management System (RMS) to improve revenue generation and forecasting at 28 of its properties across Italy and the UK. The rollout will allow Starhotels' properties to compete equally with international brands backed by advanced technology and strong revenue management practices.

Starhotels has been historically a leader and always adopted an explorer role to ensure being ahead of the competition. Starhotels turned to senior executives from IDeaS to identify areas for improvement regarding revenue management, sales, and operations where IDeaS technology could help. This engagement and analysis built a strong relationship between both organizations and led to further commitments from Starhotels' executive team to use the technology and identify areas for improvement using revenue management technology as a basis.

Using G3 RMS, Starhotels' properties can make proactive pricing decisions based on actionable insights and real-time data. This agility and vision enable hotel operators and revenue managers to maximize a property's revenue and profit potential by making strategic decisions with a complete understanding of their competitors' capabilities, offerings, and positioning.

Alexandro Della Croce, group director of revenue and distribution said: "IDeaS is the right partner to further support Starhotels' continuous growth in revenues, market-share and EBITDA (earnings before interest, taxes, depreciation, and amortization) across the entire portfolio."

Michael McCartan, area vice president - EMEA, IDeaS, said: "IDeaS is excited to work with the hotel and operation teams of Starhotels' caliber to help them improve revenue management and operations across its hotels in Italy and the UK. The most exciting aspect of this latest partnership is the relationships we have built with Starhotels throughout the sales and education process. It was an incredible experience engaging with Starhotels' senior leadership team along the way."

About Starhotels

Starhotels, the first Italian private hotel company, is a market leader in the hospitality industry within 4 and 5-star hotels. The Group vaunts 30 hotels with more than 4,200 rooms and luxury residences located in the heart of the top Italian destinations, in addition to London, Paris and New York.

Starhotels is synonymous with the excellence of Italian hospitality, offering impeccable service that excels at anticipating the guests' wishes and exceeding their expectations.

The prestigious Starhotels Collezione - icons of style in the most beautiful destinations in the world - stand out for their strategic positions, sophisticated design and bespoke services. Starhotels Collezione properties are located in Florence, London, Milan, New York, Paris, Rome, Saturnia, Siena, Trieste, Venice and Vicenza.

Starhotels Premium, located in the heart of the most beautiful Italian cities, Bergamo, Bologna, Florence, Genoa, Milan, Naples, Parma, Rome, Saronno and Turin, stand out for their contemporary style, and perfect combination of elegance and comfort, providing an intangible sense of well-being through excellent and welcoming service.

www.starhotels.com

www.starhotelscollezione.com