USA, Minneapolis, Minnesota. March 15, 2023

IDeaS, a SAS company, the world's leading provider of hospitality revenue management software and services, announced today that Oregon-based Oxford Collection chose to adopt G3 Revenue Management System (RMS) across all its 17 U.S. hotels to deliver precise pricing and forecasting, manage operational resources more economically, and increase market share.

Given its goals to increase efficiency, expand operations, and remain nimble in the face of competition from larger brands, Oxford Collection needed a more comprehensive, automated revenue management system that was free from the limitations of its previous rules-based system.

After evaluating a series of providers, Oxford Collection discerned that IDeaS offered the most robust, functional solution and the highest level of support needed to take their operation to the next level. For an organization accustomed to the central management of its revenue strategy, Oxford Collection felt that a fully automated RMS was a necessity that could help increase the efficiencies of its small, hard-working team.

• Automated decision empowerment: Having experienced the challenges of both a 100 percent manual system and a rules-based RMS, Oxford Collection decided it would benefit from the enhanced efficiency of the fully automated strategic pricing decisions provided by IDeaS G3 RMS (e.g., overbooking decision management, room-type pricing, etc.)
• Enhance profitability: G3 RMS uses a unique, proven approach that automatically produces rate availability decisions that holistically work together with pricing to ensure the properties are accepting the most valuable business based on available demand.
• Detailed revenue forecasting: Oxford wanted to bring its revenue performance to the next level with G3 RMS, which quickly provides highly detailed, granular automated forecasts that analyze data from various sources, leading to more effective decisions and higher revenue.

Christian Boerger, vice president of revenue strategy, Oxford Collection, said: "In a certain way, working with IDeaS felt like coming home, knowing you're in good hands. The automatic configuration tool has worked like a charm, not to mention the amount of time it has saved us. Apart from this, the level of attention provided as we go through the implementation process has been fantastic. I know the IDeaS Care team and their support is here to stay which is highly encouraging as we start this partnership."

Garth Peterson, area vice president of sales, IDeaS, said: "Adopting a centralized revenue management system that streamlines operational resources plays a crucial role in helping hoteliers stay competitive and agile. IDeaS is proud to partner with Oxford Collection to help their products achieve the highest yield based on the local conditions of their market."