USA, Dallas, Texas. July 14, 2021

Gillis, a consulting, training and sales performance organization for hoteliers, announced today the launch of a new book entitled, "Room to Grow - Not Leaving Sales to Chance." After 28 years of working in the industry, Gillis founder and CEO, Tammy Gillis, saw the need to re-invigorate sales by authoring a strategic, thoughtful, business-focused and actionable primer to help hoteliers meet revenue goals regardless of the economic environment by not leaving sales to chance. Download a copy of the book here: https://gillissales.com/room-to-grow/

The book was specifically written for hoteliers and management companies that have struggled with finding and keeping good salespeople. "Room to Grow" is dedicated to elevating the sales function at a time when the industry needs it most.

• Beyond the fundamentals - "Room to Grow" covers important sales fundamentals such as the art and science of sales, processes, systems and tactics that are missing across the industry when salespeople are onboarded and trained. It also re-iterates that while today's digital tools can help hoteliers work smarter and appear more tech-savvy, everyone, from the front desk clerk to the general manager, needs to be more fluent and proactive when it comes to sales.
  
• Sales is a viable, respected career choice - The book shines a light on sales as a viable, respected career, however, it also calls out the need to shift the mindset for how people approach selling, and highlights the tactics needed to properly set them up for success. Doing so will attract good people back to the industry, increase engagement, and reduce traditionally high turnover rates.
• Unique insights from an industry sales expert - Tammy Gillis is a sales performance expert, CEO and founder of Gillis, as well as a professional speaker. As a visionary, innovator and trainer, she provides a practical and genuine approach and she has presented and led workshops for Best Western Hotels and Resorts, Choice Hotels International, GBTA, Hotel Association of Canada (HAC), AAHOA and Coast Hotels.

Rachel Humphrey EVP and COO, AAHOA, said: "Coming out of the devastating impacts of COVID-19 on the hotel industry, Room to Grow is a must-read for every hotelier who wants to ensure their sales team not only has the right skill set but, even more importantly, the right mindset to thrive."

Jill Konrath author of SNAP Selling and More Sales, Less Time, said: "Don't leave sales to chance! Room to Grow is filled with tons of rock-solid strategies and practical advice."

Brian Leon president, Choice Hotels Canada, said: "Room to Grow is a great read! Tammy Gillis provides a balanced combination of valuable high-level strategic advice paired with practical, executable tactics. The timing couldn't be better, given the opportunities (and, of course, challenges) ahead, as we emerge from the pandemic. This book is equally important for GMs, owners, brand leaders, and non-sales hotel team members."

Irwin Prince president and COO, Realstar Hospitality, said: "Required reading for hotel owners, managers, and sales associates!"

Tammy Gillis, CEO, Gillis, said: "I've had an incredible 28-year career in hospitality sales. Combined with what I've experienced in building a sales organization with a mission to make sales accessible and achievable to all hotel owners, I saw a need in the industry for a concise guide to help elevate the sales role in hospitality. I believe sales should be viewed as a critical component in the success of any hotel, brand, or management company. It's time that the sales function is understood beyond its practical role and is thought about all the time, not just when bookings decline. Sales needs to be part of the overall business (or commercial) strategy. The right people need to understand it, support it, and see themselves as part of it. We really can change how we show up, one person and one organization at a time."