ISM Spa Announces New Openings & Re-Openings in Next Normal

Leading US-Based Spa Management Company Launches World-Class Spas Featuring Customized Wellness Journeys & Detailed Covid-19 Safety Measures

USA, Atlanta, Georgia. September 03, 2020

ISM Spa, the leading women-owned spa management company, is pleased to announce a path to healthy spa operations with re-openings in their current properties as well as new openings in highly desirable markets. New Spa Openings this summer include Poseidon Spa at JW Marriott at Plant Riverside District in Savannah, GA, and Poseidon Spa - Grand Bohemian Charlotte. R+R Wellness at the Grand Hyatt Nashville is scheduled to open October 1.

"Like all spas, we experienced layoffs and closures at the beginning of the outbreak of the pandemic. Once we got the state-mandated go-ahead to re-open, our goal was to continue with our plans for opening our new spas, while getting out current properties and staff up to speed on our new ISM Covid-19 protocols that follow current CDC/WHO guidelines," said Ilana Alberico, CEO and Co-founder of ISM Spa. "We are blessed to work with so many wonderful developers and owners who trust us to operate their spa business."

Certified as a Women's Business Enterprise, ISM Spa has been the recipient of multiple awards including the 2017 ISPA Innovate Award for Leadership. ISM Spas have dominated the Southeast for more than a decade, with the company expanding its presence to the Midwest and West Coast. ISM works with property developers, resorts, day spas and hospital facilities to execute a spa operation that is profitable, sustainable and on-brand. ISM Branded Spa Concepts include Poseidon, Privai Wellness Spas, and R+R Wellness is a new brand concept envisioned by ISM co-founders Alberico and Christina Stratton, Chief Creative Officer.

"Every single design element of R + R Wellness is intentionally inspired for the ultimate sensory experience," said Stratton. "From the moment the guest enters the spa, we engage each of the five senses utilizing natural elements of earth, fire, water, wood, and metal to set the tone for the ultimate relaxation experience. We envelop the senses with aromatherapy personalized for well-being and balance while engaging the mind in our one-of-a-kind guided meditation experience lounges."

ISM Spa Partners summer re-openings include the Spa at Callaway Resort & Gardens, Pine Mountain, GA (July 2), Poseidon Spa - Casa Monica, St. Augustine, FL (July 15), The Spa at The Inn on Biltmore Estate, Asheville, NC (August 1) Poseidon Spa - Grand Bohemian, Asheville, NC (August 1), Poseidon Spa - Mansion on Forsyth Park, Savannah, GA (August 15). Poseidon Spa - Grand Bohemian, Orlando, FL and Cypress Spa - Marriott's Cypress Harbour Resort, Orlando, FL have a scheduled opening of September. Privai Wellness & Spa at Renaissance Orlando at SeaWorld is scheduled to re-open this fall.

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Tags: #spa #wellness #covid19recovery

About Contento Marketing

Contento Marketing is a boutique strategic marketing firm for the wellness and hospitality industries. Working with a select group of category leaders and industry innovators, we focus on developing brand awareness and market intelligence to produce tangible results. We custom design business development and PR services for your unique needs and budget. Founded by Nancy Griffin, a pioneer in the world of hospitality and wellness, Contento Marketing's philosophy is to develop strong collaborative relationships between brands, spas and the media. For emerging brands in their infancy, the team works tirelessly to build them into household names. Established brands are nurtured and elevated to maintain their dominance in the marketplace.

About ISM Spa

ISM Spa is a boutique spa and wellness firm that partners with select residential and resort properties. ISM Spa is focused on creating positive lasting relationships with clients by building branded spas that offer unsurpassed service, impressive results, attention to detail, and commitment to continuous improvement. ISM Spa is built on a foundation of expert spa operators and designers who understand how to integrate a brand concept into intelligent design and service standards ultimately providing the critical management link between the spa brand and the hospitality company.