USA, New York, New York. November 19, 2018

GuestCentric and Beonprice debate how to grow hotels' revenue with the right balance between the direct channel and OTAs using new digital tools

GuestCentric, the leading provider of cloud-based digital marketing software for hotels, has announced one more "The Digital Future of your Hotel" roadshow event. The workshop will take place in Amsterdam, December 18 at The Vaudeville Theatre.

Michael Territt, GuestCentric's UK Regional Director for Key Accounts, will speak on the digital marketing tools available to independent hotels and boutique brands that help hoteliers increase their revenue by driving more direct bookings.

"We believe that we're entering the age of direct bookings and we aim to provide hoteliers with the best tools to fulfill that future. With this type of events, we and our partners aim to share our knowledge with hoteliers so that they can develop a successful, integrated digital strategy that accounts for the rise of direct bookings and also for OTAs and other players, such as metasearch websites or price comparison engines", said Pedro Colaco, CEO of GuestCentric.

Nevile Isaac, Customer Experience Director at Beonprince, will share his insight on technology as a lever for digital transformation and how Revenue Managers can work hand in hand with other departments in a join strategy in order to optimize business decisions.

"Customization must go hand in hand with standardization to systematize more and be able to spend time customizing more. One is the leverage of the other and that's the way", states Isaac.

Admission for the event is free upon prior registration. Availability is limited and reserved for hoteliers only. For more information and registration, click here.

"The Digital Future of your Hotel" roadshow objective is to bring together industry experts and hoteliers to discuss new tools and new market trends that present challenges but also opportunities for independent hotels and boutique brands. "The Digital Future of your Hotel" roadshow will take place in several cities in Scotland, Spain, Portugal, England, Netherlands and Denmark, from May till December. To see a full list of events and to register, please click here.