Silken Renews Distribution Partnership With TravelCLICK
SEPTEMBER 14, 2006. TravelCLICK Inc., a leading provider of hotel business process management (BPM) solutions, announced today that Silken Hotels, with 30 properties throughout Spain, will continue to use TravelCLICK's iHotelier booking engine for its Web connectivity and proven ability to drive incremental revenue though electronic distribution channels locally and internationally. Since implementing iHotelier in 2002, Silken Hotels has experienced a significant increase in reservations and ADR.
"Over the past four years, TravelCLICK has consistently demonstrated that it truly understands our company's mission -- to create a new dimension in services and facilities that makes our guest stay more enjoyable," said Mr. Joan Valls, CEO of Silken Hotels. "TravelCLICK continues to develop its solutions and service levels based on what hoteliers really need and care about. Our use of TravelCLICK's iHotelier booking system has been instrumental in providing our guests with the ability to create an experience customized to their individual needs and preferences. At the same time, the system presents us with ongoing opportunities to capture incremental revenue and build guest satisfaction."
TravelCLICK's award-winning booking engine provides a dynamic, user-driven booking environment, all on a single screen. Performance-rich FLASH technology enables the booking engine to show Silken's unique properties through a single, dynamic booking screen. With just one click, inventory and rates display in real time, creating a fully interactive shopping environment for guests. Multi-language support and currency conversion make the iHotelier booking engine an ideal shopping environment for Silken's international guests. Comprehensive graphic capabilities, email marketing tools, and dynamic packaging capabilities enhance the guest experience while promoting the up selling of room types and amenities.
"We are pleased to continue to provide Silken Hotels with leading-edge technology solutions and services that meet the unique needs of a growing independent luxury hotel group," said Jan Tissera, President of TravelCLICK International. "As a company that strives to meet the expectations of the most discerning guests, Silken is ideally suited to maximize the benefits of the iHotelier Web booking engine. Our next generation system, iStay, provides even greater capabilities for property merchandising and building a customized stay that Silken can leverage to drive higher revenue after it transitions to the new systems this fall."
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
