Anna M. Gaffney Appointed GM of The Verb Hotel in Boston, MA

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. May 19, 2014

Boston, MA - May 19, 2014 - Anna M. Gaffney has been appointed General Manager of The Verb Hotel, a dynamic new property located in Boston's vibrant Fenway neighborhood. A seasoned industry leader, Gaffney brings with her an extensive background in hospitality management, marketing and sales. She will oversee daily operations for the property, as well as sales, revenue management, marketing and event programming. Robin Brown, long-time Boston hotelier and partner at The Verb Hotel, has tapped Crescent Hotels & Resorts to manage the property.

"The Verb Hotel is authentic, irreverent and completely one-of-a-kind," said Crescent Hotels & Resorts Founder, President and Chief Executive Officer, Michael George. "Anna's personality and spark perfectly complement and enhance the energy that surrounds the property. We immediately thought of her for this position and are thrilled to have her on board."

Gaffney is returning to her roots with Crescent Hotels & Resorts, having previously worked with the premier hotel management company for a number of years. During her tenure with Crescent, she served as Director of Sales and Marketing for multiple properties, including the Holiday Inn Manhattan View and the 400-room Crowne Plaza in Somerset, NJ. Within her first six months at Manhattan View, Gaffney increased RevPAR by 90%, and in 2010, was awarded Director of Sales of the Year.

"My role at The Verb Hotel is a happy culmination of all my years in the hospitality industry," said Gaffney. "The property celebrates the spirit of Fenway and Boston's musical heritage. I feel like I found my true home and am excited to welcome visitors and locals alike."

Most recently, Gaffney was Director of Sales and Marketing at the 4-star Sanctuary Hotel in New York City, where she managed sales and guest satisfaction. Prior, she served as General Manager of New York's Gotham Hotel and Tenpenny Restaurant, where she managed all operations and sales for the 66-room luxury boutique hotel, as well as its 50-seat restaurant. In addition, she served as a one-woman sales force for the Holiday Inn Midtown 31st Street, and managed all pre-opening sales for Hyatt Place Midtown South, both in Manhattan.

Known for her passion, mentorship and strategic sales and marketing initiatives, Gaffney's experience also includes a number of management positions at Real Hospitality Group, The Atlantic Club, Villa Roma Resort & Conference Center and the historic Berkeley Oceanfront Hotel in Asbury Park, NJ.

Gaffney received her BA in Mass Communications and Journalism from St. Bonaventure University. Always focused on community engagement, she is a founding member of the Queens Tourism Council and previously sat on the Board of Directors for the Astoria Music Society and the Red Bank RiverCenter.

About The Verb Hotel

The Verb, opening summer 2014, sees the dynamic reimagining of a classic mid-century motel, which will reconnect it with the rich musical and artistic roots of the Fenway neighborhood. Located at 1271 Boylston Street, the property will build on the legacy of the Fenway Motor Hotel that first opened its doors in 1959, fully restoring its now iconic modernist architecture. With an unconventional, often irreverent attitude showcased through its interior decor, and rare music and pop-culture memorabilia from Boston's heritage, supplied and curated by the Boston Phoenix archive, the concept seamlessly melds the best of Boston's past, with the spirited culture of modern-day Fenway. Developed by Samuels & Associates in partnership with Weiner Ventures and Spot-On Ventures, The Verb is an Elkus Manfredi Architects designed hotel. Managed by Crescent Hotels & Resorts, the property will feature 94 guest rooms at an affordable luxe price point, along with an outdoor pool and signature restaurant and bar.

About Crescent Hotels & Resorts

Crescent Hotels & Resorts is a nationally recognized, top 10 independent third-party operator of hotels and resorts. Crescent currently operates 88 hotels and resorts, with close to 19,000 rooms in 29 states and Canada. Crescent is one of a small group of independent management companies approved to operate hotels under the Marriott, Hilton, Starwood, Hyatt and InterContinental flags. Crescent also operates a collection of legendary independent hotels and resorts. For more information, please visit www.chrco.com.