Christina Santarelli Promoted to Director of Marketing at Thewit Hotel Chicago

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. May 09, 2014

May 9, 2014 - Christina Santarelli has been promoted from Media Marketing Manager to Director of Marketing for theWit, a AAA Four Diamond Doubletree by Hilton Hotel in downtown Chicago, according to Ryan Kingston, General Manager of theWit Hotel Chicago. In her new role, Santarelli will cultivate key marketing partnerships, lead all experiential programming, manage all creative and branding and oversee all digital and social media for theWit Hotel, ROOF, State and Lake Chicago Tavern and Spa@theWit.

“Christina is an invaluable asset to our team. Since joining theWit's opening team in 2009, she has worked her way up the ranks and earned the reputation as a very skilled, forward-thinking and passionate marketer of theWit brand. Her creative approach to positioning theWit through digital marketing, social media platforms and experiential marketing has resulted in theWit being nationally and internationally recognized as Chicago's premiere lifestyle hotel,” said Kingston.

Santarelli joined theWit in 2009 as Marketing Coordinator before quickly being promoted to Media Marketing Manager. During this time, she launched the hotel's social media program which now engages more than 120,000 fans and has earned numerous awards including WebAward's 2011 Best Leisure Website for www.roofonwit.com, the Social Media Initiative of the Year Awards 2010 from Doubletree Worldwide for the video parodies “Ask For Me,” Illinois Meetings and Event's “Best of 2010” Editor's Pick for the digital video series “Witisodes.”

Christina is also very active within the hospitality community and presently serves on the Executive Committee for theWit Hotel. In 2013 Santarelli was nominated by the Illinois Hotel Lodging Association's Manager of the Year Top 3. She has also earned several industry marketing awards and accolades during her tenure at theWit including the 2012 Hilton Worldwide Spirit of Care Award, 2011 Summit International “Marketing Effectiveness Award” for ROOF, and the Bronze Adrian Award in 2009 from Hospitality Sales & Marketing Association International.

Prior to theWit, Santarelli worked for the Chicago Bulls as a sales representative, for First Hospitality Group in digital marketing and Time Out Chicago magazine. She holds a Bachelor of Fine Arts degree from Columbia College Chicago, where she majored in Advertising Art Direction. She resides in Chicago and in her free time plays competitive soccer and is an avid movie goer.

About theWit Hotel

Housed in the epicenter of Chicago's Loop and theater business districts, the theWit Hotel (201 N. State Street) is favored by trendy Chicagoans and tourists alike. Recognized for its luxurious accommodations, stunning architectural design and award-winning dining and drinking spots, theWit Hotel—a Doubletree by Hilton - is considered a jewel of the Windy City. Guests visiting theWit are given several options to dine including State and Lake Chicago Tavern, ROOF and Phoenix Lounge. More details can be found at www.thewithotel.com or by calling 312.467.0200.