SuiteLinq Resorts Launches Specialized In-room Digital Marketing Platform for Timeshare Industry
EXTON, PA, March 16, 2007. SuiteLinq, Inc., a leading provider of in-room broadband and on-demand solutions for the hospitality industry has formed a new business unit, SuiteLinq Resorts, to focus on meeting the opportunities and needs of leading Resort and Vacation Ownership properties worldwide.
Recognizing the unique needs of this industry to communicate to guests in innovative ways, SuiteLinq Resorts was formed to deliver best-in-class in-room digital entertainment and connectivity solutions with robust interactive messaging capabilities. The Suitelinq Resorts marketing platform provides the resort's marketing and sales staff with a powerful tool to communicate with and market to guests during their stay.
Using SuiteLinq's platform, marketing and sales teams can create and automatically deploy digital, real-time marketing messages on a one-to-one basis while also recognizing the different individual customer segments of the current guests at the property. Resort guests using the in-room SuiteLinqTM desktop entertainment center or the in-room LCD TV will experience integrated personalized messages displayed on either screen. Each message appears within a branded frame that delivers information on the resort and its many amenities.
"At many properties, personal dialogue with the guests is limited to front-desk or concierge interactions that are very brief and often ineffective as a sales strategy," states SuiteLinq's CEO, Joseph Mustilli. "SuiteLinq Resorts enables this dialogue within the room while allowing the marketing and sales staff to tap into the power of their existing PMS or CRM databases. More importantly, the communication with the guests is delivered in an unobtrusive but very compelling way. Our unique technology platform is designed to put the resort's customer data to work so that each guest can receive any number of marketing messages that are designed to motivate them into action. We firmly believe this capability adds tremendous value and improved efficiencies to the vacation ownership industry."
SuiteLinq Resorts will be introduced at the upcoming American Resort Development Association (ARDA) Convention and Exposition in Orlando, Florida, from March 26-29, 2007.
About SuiteLinq:
SuiteLinq, Inc. serves the needs of the hospitality and extended stay industries by providing integrated, on-demand entertainment and business productivity solutions that deliver The Ultimate In-Room Experience to guests and new revenue streams to property owners. SuiteLinq's core service offering is eRoomsuiteTM, comprised of turn-key components that can be installed individually or as a package:
SuiteLinq - A customized portal running on an in-room computer with high-speed Internet that offers a variety of free and pay-per-access features to the guest
SuiteCastTM - Free-to-guest broadcast and cable TV channels
SuiteVODTM - Hollywood movies, informational programs, and a variety of pay-per-view Video-On-Demand content delivered in standard and high-definition formats
Property owners choose from several financial models offering no up-front installation fees, up to 55% share of revenues generated from guests at their property, full staff training, and 24/7 technical support. eRoomsuite is delivered via partnerships with world-class technology and support companies that include: Microsoft, Hewlett-Packard, and Technisource. Corporate headquarters are located in Exton, PA, with sales offices in Las Vegas, NV, and Baltimore, MD.
For more information, visit: www.suitelinq.com
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
