Hotel Indigo Reaches China Development Milestone
Hotel Indigo, since the launch of the brand in Asia Pacific in 2010, has experienced successful and rapid growth throughout the region.
December 6, 2013 - InterContinental Hotels Group (IHG) announces that its Hotel Indigo brand is celebrating its third anniversary in Greater China by reaching a milestone in the market, with five hotels open and another five in the development pipeline.
Kenneth Macpherson, Chief Executive Officer, IHG Greater China commented, “The Hotel Indigo brand has achieved resounding success and received multiple awards for its outstanding design and service. With five hotels open and another five in the development pipeline in Greater China, Hotel Indigo's growth as a branded boutique hotel has been remarkable. The unique brand positioning has been well received by our owners, and the distinct experience Hotel Indigo offers is welcomed by savvy trendy Chinese and international travellers who appreciate design and intimate service, whether they're traveling for business or leisure.”
Lord Livingston, Trade and Investment Minister Designate said: “Hotel Indigo is a unique and highly innovative brand which is going from strength to strength both within the Greater China region and internationally. Today's announcement marks yet another milestone for the brand and is a great testament to IHG, a great British company.”
In 2010, the Hotel Indigo Shanghai On the Bund, the first Hotel Indigo in Asia Pacific, was opened in Shanghai. The riverside property, with a view of the famous Pudong and historic Bund skyline, is acclaimed for its intimate service and unique, eclectic design combining historic Shanghai artefacts with contemporary Chinese components. Built on the success of this flagship property, in the last 3 years Hotel Indigo has added 4 hotels under the brand in Hong Kong, Tianjin, Xiamen and Lijiang, all with their own neighbourhood story to tell.
Each distinctive Hotel Indigo currently open across Greater China allows guests to enjoy a privileged up-close perspective of the character, culture and splendor of China's most spellbinding as well as emerging destinations. The most recently opened, the Hotel Indigo Lijiang Ancient Town, is the first upscale boutique hotel in Lijiang, a UNESCO World Heritage Site in China's south-western Yunnan province. The hotel takes inspiration from the tea-house trail linking Yunnan and Tibet, providing guests a truly exceptional experience, while also representing the brand's entrance into China's exotic, untapped markets.
The Hotel Indigo brand has already achieved great success and rapid growth worldwide, with 52 open hotels and 47 in the pipeline around the world. The openings and signings of Hotel Indigo in the Greater China market are a testament to the strength of IHG's brands and reflect the company's successful growth strategy in the region.
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