First Call Hospitality And Star Performance Announce Exclusive Partnership With "Building The Sales Pipeline"

Partnership to introduce, support and reinforce the development of a true, customized sales culture that focuses on prospecting for new AND better business.

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. October 12, 2013

FARGO, ND. - First Call Hospitality, Inc. and renowned hospitality training company Star Performance, Inc. have announced an exclusive partnership, set to bring the Star-developed “Building the Sales Pipeline” program to FCH's 11 full-service and limited-service hotel properties.

“This partnership brings an exciting new approach to our sales efforts.” said Robert Holsten, Executive Vice President Of Operations, First Call Hospitality, Inc. “With the “Building the Sales Pipeline” program, we get a more efficient, better utilized Sales program that our competition doesn't have. With Star Performance at the helm, we know it's a quality system for our sales teams.”
Star Performance's "Building the Sales Pipeline" is a SYSTEM, not a seminar, and their training philosophy is based on decades of experience in sales training and in the hospitality industry, as well as the findings from well-documented research that include:

The Selling Truths:

• 80% of all sales are made between the fifth and twelfth contact with a prospect, but...
• only 10% of all sales people make more than three contacts with their prospects before giving up - the "Three and Out" rule.

Sales Training:

• The "120-Day Curse" states that between 85% and 90% of all sales training has no lasting impact greater than 120 days.

• As many as 70% of all companies don't require their sales people to comply with a standardized, documented set of sales processes.

• 90% of all companies have no formal sales performance measurement system, there's no accountability!

“FCH is an aggressive hotel management group that believes in the notion that success starts with the top-line, and that in good times and bad, especially in the hyper-competitive hospitality industry, successful businesses do not rely solely on repeat business or wait for business to find them, but on the ability to outhustle and outsmart their competition.” Said Bob Anderson, President of Star Performance, Inc.

“With Star Performance's system of weekly calls to review progress and successes versus established goals, and ongoing training (instead of annual seminars) based on identifying specific areas of need, a true culture of sales success is established and maintained.” Said Tom Clancy, Vice President of Star Performance, Inc.

About First Call Hospitality, Inc.

First Call Hospitality, Inc. (FCH) has been active in the Full Service/Select Service hotel and resort industry for seventeen years. FCH has managed and developed hotel brands that include Holiday Inn, Holiday Inn Express, Holiday Inn Express Hotel & Suites, Sheraton Hotels & Resorts, Hampton Inn & Suites, Hilton Garden Inn, Country Inn & Suites and AmericanInn Motel and Suites.

FCH has a proven track record in profitability and franchise achievements. Franchise relations have proven to be key in maintaining product and service goals; ultimately achieving profitable expectations.

Visit www.fchhotels.com for more information.

About Star Performance, Inc.

Star Performance, Inc. was founded in 1995 based on discussions with a group of our peers in the hospitality industry indicating that training was desperately needed. That is not just training for training's sake, but training that is customized to each organization and will provide each employee with the knowledge to perform their jobs with core competencies that lead to associate confidence. This requires training that is interactive, fun and productive.

There must also be a method to measure the success of the training and should ensure that management be given the tools needed to motivate and support the overall process.

Visit www.starperformance-inc.com for more information.