Preferred Hotel Group Announces New Appointment in India, Middle East, and Africa
SINGAPORE - June 25, 2013 - Preferred Hotel Group is pleased to announce the appointment of Mr. C.S. “Ram” Ramachandran as Director, Revenue Account Management - IMEA, who will be based in New Delhi, India.
Ram comes to Preferred Hotel Group with over 15 years experience in the hospitality industry, the majority of which has been devoted to the field of revenue management and business strategies. Throughout his career, Ram has been involved in various aspects of revenue management with leading international hotel groups including pre-opening and set up of operating processes in leisure and business hotels, cluster roles, and central reservations systems.
Towards the end of 2010, Ram made the transition from revenue management to leading the E-Marketing team at the Oberoi and Trident Hotels for the next three years. This strategic career move has helped in further enhancing his knowledge of distribution channels, which also served to strengthen the online presence and increased the revenue generated for both the brands.
“At Preferred Hotel Group, we believe that online channels are becoming a larger share of a hotel's business. And rather than use them as just a means to manage inventory, pricing and distribution, it is important for hotels to maximise these online demands through effective e-marketing. Ram is the perfect addition to the team as he brings to the table extensive experience and leadership in the areas of e-Marketing as well as Revenue Management, at both the property and corporate level,” says Mr Ananya Narayan, Executive Vice President, Asia Pacific, Middle East and Africa.
About Preferred Hotel Group
With a global reach extending into more than 85 countries, Preferred Hotel Group™ represents more than 650 of the finest hotels, resorts, and serviced residences in the world. Preferred Hotel Group's brands include Preferred Hotels® & Resorts, Preferred Boutique™, Summit Hotels & Resorts™, Sterling Hotels™, Sterling Design, and Summit Serviced Residences™. Travelers gain valuable benefits through branded programs that include Preferred Residences™; Preferred Golf ™; the I Prefer™ Guest Benefit Program; Preferred Pride, a collection of TAG-approved or IGLTA-member hotels; and Preferred Family, a collection of hotels and resorts certified to provide a rich experience for travelers of all ages. For more information, visit www.PreferredHotelGroup.com and follow the brands on Facebook and Twitter.
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