STR Reports US Hotel Occupancy Drops for Week Ending March 30, 2013

Occupancy Drops 3.9% and ADR Increases 3.2% to US$109.63

• 
  SAVE
• 
  SHARE
• 
  TEXT SIZE
• 
  PRINT
• 
  COMMENT
• 
  PDF

. April 08, 2013

April 8, 2013 - The U.S. hotel industry reported mixed results in the three key performance metrics during the week of 24-30 March 2013, according to data from STR.

In year-over-year comparisons, occupancy was down 3.9 percent to 62.0 percent, average daily rate rose 3.2 percent to US$109.63 and revenue per available room decreased 0.8 percent to US$67.93.

“The Easter holiday's calendar shift from 8 April last year to 31 March this year eroded last week's demand for hotel rooms,” said Brad Garner, STR's COO. “The continuation of rate leverage and integrity in the majority of the Chain Scale segments was unexpected given the calendar comparability. Of particular interest were increases in rates paid by both affluent and value-conscious consumers in the Luxury and Economy segments, 9.1 percent and 3.0 percent, respectively.

Among the Top 25 Markets, Orlando, Florida, occupancy rose 14.2 percent to 91.9 percent, posting the largest increase in that metric. San Francisco/San Mateo, California, followed with a 13.2-percent increase to 86.8 percent. Three markets reported double-digit occupancy decreases: Chicago, Illinois (-14.9 percent to 53.8 percent); Philadelphia, Pennsylvania-New Jersey (-11.5 percent to 61.4 percent); and Detroit, Michigan (-11.1 percent to 51.1 percent).

Oahu Island, Hawaii (+20.8 percent to US$217.41), and Miami-Hialeah, Florida (+19.9 percent to US$253.36), achieved the largest ADR increases for the week. New Orleans, Louisiana, fell 33.2 percent in ADR to US$119.27, posting the largest decrease in that metric. Chicago followed with an 18.1-percent decrease to US$97.56.

Four markets experienced RevPAR increases of more than 20 percent: San Francisco/San Mateo (+29.7 percent to US$147.92); Oahu Island (+23.9 percent to US$179.49); Orlando (+23.5 percent to US$106.00); and Miami-Hialeah (+22.9 percent to US$228.74). New Orleans (-37.1 percent to US$87.22) and Chicago (-30.3 percent to US$52.52) posted the largest RevPAR decreases for the week.