STR Reports US Hotel Occupancy Up for Week Ending March 23, 2013

Occupancy Up 4.4% and ADR Increases 5.4% to US$112.42

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. April 02, 2013

April 2, 2013 - The U.S. hotel industry reported increases in the three key performance metrics during the week of 17-23 March 2013, according to data from STR.

In year-over-year comparisons, occupancy was up 4.4 percent to 66.4 percent, average daily rate rose 5.4 percent to US$112.42 and revenue per available room increased 10.1 percent to US$74.61.

Among the Top 25 Markets, New Orleans, Louisiana, rose 18.8 percent in occupancy to 89.5 percent, reporting the largest increase in that metric, followed by Minneapolis-St. Paul, Minnesota-Wisconsin (+15.5 percent to 69.9 percent), and Detroit, Michigan (+13.1 percent to 64.1 percent). Norfolk-Virginia Beach, Virginia, fell 0.9 percent in occupancy to 49.7 percent, posting the largest decrease in that metric.

Three markets achieved ADR increases of more than 15 percent: Oahu Island, Hawaii (+19.4 percent to US$211.01); New Orleans (+16.2 percent to US$154.55); and Chicago, Illinois (+15.4 percent to US$136.30). St. Louis, Missouri-Illinois (-2.4 percent to US$85.25), and Atlanta, Georgia (-1.7 percent to US$89.60), reported the largest ADR decreases for the week.

Six markets experienced RevPAR increases of more than 20 percent: New Orleans (+38.0 percent to US$138.29); Chicago (+26.2 percent to US$94.70); Detroit (+26.2 percent to US$55.21); Anaheim-Santa Ana, California (+23.3 percent to US$109.08); Philadelphia, Pennsylvania-New Jersey (+21.2 percent to US$94.78); and Oahu Island (+20.5 percent to US$178.25). St. Louis fell 2.0 percent in RevPAR to US$52.22, reporting the largest decrease in that metric.