Swiss-Belhotel Launches Expansion of 2-star Zest Hotels Brand in Indonesia
August 29, 2012 - Swiss-Belhotel International Chairman and President, Mr. Gavin M. Faull has announced the Group's expansion of the 2-star Zest Hotel brand in Indonesia. This new hotel brand will enhance the Group's rapidly growing portfolio of 2-star to 5-star properties. Swiss-Belhotel International is targeting projects in a number of major cities in Indonesia such as Jakarta, Bogor, Surabaya, Yogyakarta, Balikpapan, Cirebon, Manado, Makassar and the islands of Bali and Batam as the Group strives to develop more Zest Hotels in various regions of Indonesia. The development of Zest Hotels across Indonesia will provide customers with an Internationally managed but affordable accommodation option.
“Swiss-Belhotel International proudly presents the new collection of hotels, resorts and serviced residences managed by the Group. As part of our Group's commitment to provide affordable and convenient accommodation, the Zest Hotel brand is being developed as “Value for Money” accommodation that offers a new benchmark of services and facilities for both business and leisure travellers,” commented Mr. Faull.
Incorporating the unparalleled standards of the award winning international hotel chain, Zest hotels are designed to be fresh and trendy with a modern atmosphere, and will provide guests with high-speed Internet access, an LCD TV with international channels, and a CITRUS Cafe. The cafe will only serve breakfast, a mixed Asian-European breakfast buffet, but will be open throughout the day for guests to relax or have a meeting. Refreshments will be available from vending machines located on each floor of the hotel and in the cafe.
“With our current 70 operating hotels and development projects throughout the archipelago, the development of more Zest Hotels coming into our projects will further strengthen the presence of Swiss-Belhotel International in this region. The aim of Zest is to redefine the image of budget hotels among business and leisure travellers,” explained Mr. Emmanuel Guillard - CEO of Zest International and Senior Vice President Operations and Development for Indonesia, Malaysia and Vietnam.
About Swiss-Belhotel International
Swiss-Belhotel International is a rapidly expanding international management company with over 95 hotels, resorts and projects globally. Founded in 1987 and headquartered in Hong Kong (SAR), Swiss-Belhotel International manages properties in the Asia-Pacific and the Middle East including CHINA • VIETNAM • PHILIPPINES • MALAYSIA • INDONESIA • AUSTRALIA • IRAQ • KUWAIT • OMAN • QATAR • SAUDI ARABIA. Swiss-Belhotel International has twice been awarded Indonesia's Leading Global Hotel Chain 2010/2011 and 2011/2012, and Most Favourite 4-Star Hotel. Swiss-Belhotel International's rapid expansion will see substantial growth in Indonesia and the Middle East as well as a focus on growth in China. For more information, please refer to the Group website, www.swiss-belhotel.com.
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