STR Reports US Hotel Occupancy for Week Ending March 17, 2012

Occupancy Up 2.2% to 65.8% and ADR Increases 4.7% Ito US$107.15

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. March 26, 2012

March 23, 2012 - The U.S. hotel industry experienced increases in all three key performance metrics during the week of 11-17 March 2012, according to data from STR.

In year-over-year comparisons for the week, occupancy was up 2.2 percent to 65.8 percent, average daily rate increased 4.7 percent to US$107.15 and revenue per available room was up 7.0 percent to US$70.51.

Among the Top 25 Markets, Nashville, Tennessee, jumped 20.5 percent in occupancy to 75.8 percent, reporting the largest increase in that metric, followed by Boston, Massachusetts, with a 12.7-percent increase to 71.6 percent. Two top markets reported occupancies of more than 90 percent: Orlando, Florida (92.5 percent after an increase of 6.8 percent), and Phoenix, Arizona (90.7 percent after a 2.8-percent increase). Philadelphia, Pennsylvania-New Jersey reported the largest occupancy decrease after dropping 9.2 percent to 66.5 percent. ADR in St. Louis, Missouri-Illinois, increased 14.8 percent to US$91.27, reporting the largest increase in that metric, followed by Nashville (+13.7 percent to US$102.23) and Boston (+13.5 percent to US$146.08). Atlanta, Georgia (-5.0 percent to US$84.53), and Washington, D.C. (-1.2 percent to US$155.67) reported the only ADR decreases for the week.

Four markets achieved RevPAR increases of more than 25 percent: Nashville (+37.0 percent to US$77.50); St. Louis (+28.9 percent to US$60.99); Boston (+27.9 percent to US$104.64); and Oahu Island, Hawaii (+25.6 percent to US$157.50). Philadelphia fell 6.7 percent in RevPAR to US$80.62, reporting the largest decrease in that metric.