Best Western Promotes Renee Ryan to VP Marketing
PHOENIX, AZ, January 30, 2007 In her new position, Ryan will direct the execution and delivery of brand marketing strategies, including Gold Crown Club International (GCCI) and the Best Western Travel Card, while continuing to oversee Field Marketing and Consumer Marketing programs and initiatives.
Ryan brings more than 20 years of marketing experience to the position, which includes serving in similar marketing positions at other leading organizations. She most recently served as Managing Director of Field Marketing, Internal Communications, and Consumer Marketing at Best Western where she also oversaw the company's partnerships with NASCAR and AAA. Ryan joined the company in 2005 as Director of Field Marketing.
"Throughout her tenure, Renee has demonstrated a thorough understanding of Best Western's marketing objectives, along with strong leadership skills that are key to the success of our marketing efforts and initiatives," said Dorothy Dowling, Senior Vice President of Marketing. "In her new role, she will also focus on finding new methods to elevate media exposure for our marketing programs as a whole."
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