Fresh BulbTM Cuts Costs

Eliminates Odors, Cuts Energy Costs and Reduces Global Warming

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. October 14, 2008

SAINT CHARLES, MO, January 5, 2007. Here's a "convenient truth" for hotel owners/operators: Switching to the Fresh BulbTM compact fluorescent lighting (CFL) solution not only improves the guest experience by providing superior light quality and eliminating strong odors, but it also demonstrates your commitment to helping preserve our planet's precious resources - along with a bit of your own money!

As a way to raise awareness of the benefits of CFL, Saint Charles-based Pineapple Hospitality is offering its first annual "Winter Light" Sale on the revolutionary new Fresh BulbTM. For a limited time, the long-lasting, energy-reducing, odor-eliminating Fresh BulbsTM are on sale for only $2.50 each. Fresh BulbsTM provide top-quality light while reducing energy costs by 62 to 77 percent.

"Environmentally conscious customers will appreciate knowing their stays at your hotel will have less impact on the environment, and this leaves a positive impression of your property," says Ray Burger, President of Pineapple Hospitality. "You also benefit, as the Fresh BulbTM provides a complete payback in just a few months and a 20-fold overall return on investment in lighting cost-savings.

Global Warming Crisis

From reports about climate change on The Oprah Show to the surprising popularity of Al Gore's documentary, "An Inconvenient Truth," it is clear that more and more Americans are concerned about global warming - and, equally important, they are wondering what they can do to help.

Amazingly, the reduction of global warming can start by changing one light bulb at a time. According to Michael Oppenheimer, professor of geosciences and international affairs at Princeton University, and a leading scholar on global warming, one of the top three ways to slow down global warming is to use energy-saving fluorescent light bulbs. He notes that if every American household replaced five light bulbs with compact fluorescent light bulbs, it would save as much energy as if we took 8 million cars off the roads.

According to the Rocky Mountain Institute (RMI), lighting accounts for about 39 million tons of carbon dioxide emissions from traditional electric generating plants. However, RMI estimated that CFL technology can cost-effectively save 50 to 90 percent of the power now consumed by lights in the United States. That would save $30 billion a year and reduce carbon dioxide emissions by 20 to 35 million tons per year.

"As an official EPA ENERGY STAR partner, Pineapple Hospitality is proud to be part of the CFL solution to global warming," Burger says. "Fresh BulbTM not only uses up to 77 percent less energy to operate than a traditional 100-watt incandescent bulb - reducing the amount of carbon dioxide emitted by power plants - but it would take the life of almost 11 incandescent bulbs to equal one compact fluorescent bulb!"

Raj Vanmali, owner of the 36-room Americas Best Value Inn in Nashville, Tenn., has realized the environmental, as well as budgetary savings that Fresh BulbTM can bring. The hotel recently replaced five 100-watt incandescent bulbs in each room with Fresh BulbsTM.

"We received a complete payback on the project in energy savings alone in about three months, and these Fresh Bulbs can last up to five years - meaning a potential 20-fold return on investment in energy savings alone," Vanmali says.

"We upgraded each guestroom with four to six Fresh BulbsTM in December," says Mike Patel, owner of the 48-room Americas Best Value Inn in Middleton/Franklin, Ohio. "We had 75-watt incandescent bulbs before, so our guestroom lighting is significantly enhanced with these CFLs.

"We're trimming our related lighting costs up to 70 percent," Patel adds. "Anytime you can save money while improving the guest experience and be environmentally responsible, it's a good thing."

Just take a look at the impact one fluorescent light bulb can have on your budget and the environment:

Incandescent CFL Lumens Cost Savings CO2 Savings

40W 11-14W > 490 $39-$44 507-572 lbs.

60W 15-19W > 900 $62-$68 806-884 lbs.

75W 20-25W > 1,200 $76-$83 988-1,079 lbs.

100W 26-29W > 1,750 $107-$112 1,391-1,456 lbs.

150W 38-42W > 2,600 $163-$169 2,119-2,197 lbs.

Source: Environmental Defense Fund

"The savings from changing light bulbs can have a dramatic impact on your bottom line and the environment," Burger says. "If we all work together, and make fighting global warming a priority, just think of the impact that changing all the lighting from incandescent to compact fluorescent in every hotel could have on the world."

Fresh Air

While all fluorescent light bulbs help the environment by reducing the amount energy used, only Fresh BulbTM can help improve the air quality of every room it is used in.

Sharon Gallagher, CFL Product Manager for Technical Consumer Products - Pineapple Hospitality's energy-efficient lighting partner in Aurora, Ohio - says the bulbs have coats of armor to fight off odors.

"Each Fresh BulbTM is dipped three times in titanium dioxide and allowed to dry," Gallagher says. "The coatings react with the fluorescent lighting when the bulb is turned on and within 10 minutes the

Fresh BulbTM begins eliminating odors ranging from tobacco to burned popcorn to you name it.

"It works like magic because you can't see it or smell it working," Gallagher adds. "It's all very quiet. Fresh BulbTM doesn't mask odors with a flowery scent. It eliminates them - quickly and completely."

"Pineapple's Fresh BulbTM creates fresh indoor air," beams Steve Barber, Chief Engineer at the 76-room Lexington Inn, part of Americas Best Value Inns' Lexington Collection, in Indian Harbour Beach, Fla.

The pet-friendly property had a guest with a dog - both displaced by Hurricane Katrina - stay in a room late in 2005 for three months and the duo really put the Fresh BulbTM to the test.

"Initially, myself and my executive housekeeper were skeptical as to whether the Fresh BulbTM actually could eliminate odors, but we soon saw the light," Barber says. "That room had an awful dog smell, but when we changed out our lighting from 60-watt incandescents to Fresh BulbsTM after the two left, that room miraculously was fresh smelling in a matter of hours."

Headquartered in Saint Charles, Missouri, Pineapple HospitalityTM is an EPA ENERGY STARTM partner bringing fresh ideas to hospitality guests' doors and owner/operators' bottom lines - including FreshStayTM, Environmentally Sensitive Amenities, the greenSPA luxury amenity and dispenser system, Numi Organic Teas, Project Planet Linen Re-Use programs, Guestat programmable thermostats, Oxygenic water-efficient showerheads, the Nature's Mist deodorization system, and dozens of other products and programs. To get a taste of Pineapple's sweet solutions helping hundreds of hotels bolster business and cut costs, please visit www.pineapplehospitality.net, or call Ray Burger at 636-922-2285.