New Hotel Concept Launches
DECEMBER 27, 2006. Extreme Group are rolling out a new ground-breaking and revolutionary hotel brand and chain called Extreme Hotels.
In conjunction with the Extreme Group, Istithmar Hotels and Protea Hotels have signed HOT documents (heads of terms) and secured initial funding for up to GBP200 million to create the first 130-room Extreme Hotel in Cape Town South Africa.
With a collection of things on offer to give that all important point of differentiation from being the only hotel in the world with a fully functional 5 star climbing wall up the outside of Hotel to the best collection of Extreme sports and adventures on offer anywhere in town. Strategically located in the city centre with the awesome Table Mountain as a backdrop, the hotel certainly delivers something new and the ultimate adventure platform for even the most demanding guest.
"We had the idea for Extreme Hotels in January this year and i have never known a new business come together so fast, its just incredible to be launching our first Extreme Hotel. I could not have picked a better location in the world to launch our new hotel brand, not only is this one of the world's leading extreme sports destinations, but is perfectly positioned to ride the wave of attention that South Africa is attracting," outlines Al Gosling, CEO of the Extreme Group and founder of the Extreme Sports Channel.
Our mission is to build Extreme Hotels into one of the world's leading lifestyle based hotel brands, offering something new, different and exciting in the hotel sector. Delivering affordable, high value, great service, entertaining, active, cutting edge life-style based hotels located in the finest extreme sports and urban destinations around the world.
Extreme Hotels are where the Extreme brand and everything it stands for meets hotels delivering great service, high quality innovative design, cutting edge technology, a revolutionary social bar concept and as you'd expect the best local advice, access to extreme sports facilities, packages & equipment for all our guests.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
