BridgeStreet Worldwide Opens Asia-Pacific Office in Singapore
SEPTEMBER 3, 2008. BridgeStreet Worldwide a leading global provider of serviced apartments, today announced it has opened an office in Singapore, operating as BridgeStreet Singapore PTE. LTD. The office, located in Enterprise One of Singapore's Kaki Bukit district, is part of the company's phased expansion plans into Asia-Pacific (APAC) that enhances its global presence and provides top quality, localized service to its clients.
"The opening of our first office in Asia brings years of planning to fruition," states Lee Curtis, president and CEO of BridgeStreet Worldwide. "BridgeStreet has experienced phenomenal growth in recent years, fueling our expansion to all regions of the globe. Having operations on the ground in Singapore gives us a greater understanding of the trends and emerging opportunities in APAC as we continue to grow our presence in the region."
This Asian office compliments BridgeStreet's offices throughout North America and Europe. Joan McCarthy Mack, senior vice president, global supplier management comments, "The creation of service centers in three world regions - US, EMEA and now APAC enables BridgeStreet to respond immediately to customers anytime, anywhere!"
The Singapore team is led by Craig Ryan, director of global supplier management - APAC. Ryan joined BridgeStreet in 2006 as director of sales in New York City where he was a driving force in the growth and success of that market. "Our team of specialists take a first-hand consultative approach regarding the region with our clients. Ultimately, customers benefit from localized service and deep market knowledge," remarks Mack.
In addition to operating the service center, Singapore staff will be actively growing the BridgeStreet Global Alliance in APAC by seeking serviced apartment providers that meet or exceed the company's stringent quality assurance metrics. New Global Alliance members will be trained on BridgeStreet operational standards and quality guest service practices.
"Globalization provides insight into the opportunities and challenges for both our customers and our own business," added Mack. "BridgeStreet is pleased to offer a richer serviced apartment offering in Asia enabled by local personnel to handle comprehensive service delivery to customers."