Hotel Reina Victoria Transformed into the First ME by Melia

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. October 14, 2008

MADRID, Spain, October 13, 2006. ME Madrid Reina Victoria, the first hotel of the new brand of ME by Melia, officially opens its doors today in the legendary Hotel Reina Victoria, located in the Plaza de Santa Ana in the heart of Madrid's dynamic and re-energized city centre. ME Madrid Reina Victoria represents the new daring, bold hotel concept of experience-based personality hotels which is characterized by passion for service, design, international fusion cuisine and world music.

"ME Madrid Reina Victoria, offers clients an experience which goes beyond accommodation," notes Gabriel Escarrer Jaume, CEO of Sol Melia.

"Guest recognition is the hotel's key point of differentiation. The design, intimate places of discovery and atmosphere will draw guests in. The unique energy coming from within and around the hotel will be the basis for providing services and amenities designed to target the thoughts, feelings, perceptions and instincts of each individual guest."

ME Madrid Reina Victoria is a hotel for business and pleasure. Its installations were designed to enjoy an evening out or to work with utmost comfort supported by the latest technology.

Its 192 rooms feature 300-thread count linen, down pillow top mattresses and organic, all-natural products by AVEDA to be enjoyed under luxurious rainfall showerheads. A state-of-the-art home theatre entertainment centre featuring a 32-inch interactive plasma television and CD/DVD, surround sound speakers, WiFi Internet access, an extensive in room library of CD's and DVD's as well as iPod adaptors and connectivity docking stations will keep busy professionals plugged in as well as entertained during their stay. Additionally, guests who arrive without iPods may request a pre-set iPod with over 900 songs to use throughout their stay.

While all the suites at ME Madrid Reina Victoria offer a private terrace, the 110 m2 'Tower Suite' offers breathtaking 360o views of the city. Once the leading room choice of Spain's legendary bullfighters, the Tower Suite offers guests spectacular views from its two ample terraces.

"ME Madrid Reina Victoria will bring both guests and locals the most exciting destination hotel concept that Madrid has ever seen," says Guy Hensley, Senior Vice President of Operations of the new brand ME by Melia. "An exceptional product designed to compete with Madrid's best hotels, ME Madrid Reina Victoria will epitomize the ideal of urban luxury, providing guests with everything they have come to expect from a five star property along with new positive and memorable surprises."

In designing ME Madrid Reina Victoria, internationally-renowned British architect Keith Hobbs of United Designers has maintained the beauty and grace of the original architecture, while incorporating the spirit and edge of ME by Melia through the use of exclusively designed furniture, innovative artwork and eclectic fixtures. The combination of these elements along with the implementation of a restricted colour palette and a meticulously-cultivated play list of music buzzing in the common areas will create an attractive and relaxed atmosphere for guests to appreciate throughout the hotel.

Upon entering the lobby, guests will encounter a long dynamic space filled with natural light that offers intriguing glimpses of the drama unfolding beyond. The ambiance of the space will be skillfully orchestrated by the hotel's Experience Manager, who will ensure that all guests experience a personalized culture within an urban retreat - a place that resonates with their passion for life.

ME Madrid Reina Victoria's bar and dining venues are sure to attract the city's fashionistas, hipsters and movers & shakers with a seductive combination of globe spanning cuisine and scintillating ambience. Rande Gerber, who along with his brother Scott, is the founder of After Midnight Company and creator of ME Madrid's MIDNIGHT ROSE, the glamorous ground-floor restaurant and lounge. With its luxurious finishes and modern, eclectic furniture, MIDNIGHT ROSE will appeal to everyone, whether for impromptu gatherings or late night rendezvous.

THE PENTHOUSE, also created by Rande and Scott Gerber, is a rooftop terrace flaunting the most spectacular views of the city and is destined to become ME Madrid Reina Victoria's hallmark hotspot. Whisked up from the ground floor in a private elevator, hotel guests and the public alike can experience THE PENTHOUSE terrace bar where the people are bound to be as dynamic as the unobstructed city panorama over the famous Plaza Santa Ana.

Outside guests are called to recline on decadent cushion filled beds, delicately enclosed by floaty fabrics while indoors, guests can sink into the comfortable lounge or immerse themselves in the exclusive VIP Bar.

Rising-star and local talent Jaime Renedo has been appointed executive chef, and will be responsible for the creation and execution of the menus in both MIDNIGHT ROSE and THE PENTHOUSE.

"The design of the restaurant, lounge and rooftop bar will incorporate the glamour and excitement of Madrid with the richness of cutting-edge design," said Rande Gerber. "As with all of our properties, we will work to create a unique vibe in our lounge and roof-top terrace, by implementing an international mix of style and music."

ME Madrid Reina Victoria will also offer 4,400 square feet (more than 400 square meters) of meeting, reception and conference space that can be separated into seven individual spaces. Located on the Conference Level, the rooms feature state-of-the-art technology, adaptable to the needs of the most decisive business person. Guests can also make use of the 24-7 Business Center, which features high-speed internet, computers, facsimile and scanner.

ME Madrid Reina Victoria is centrally located with easy access to all major attractions including the Prado, Thyssen-Bornemisza and Reina Sofia Museums, Retiro Park, Parliament, Puerta del Sol, Plaza Mayor, the Royal Palace and the business and shopping districts, with plenty of eating and drinking options. Barajas Airport is only 14 km from the hotel and Atocha Train Station is about 2 km away.