- Guest Service / Customer Experience Mgmt
- In Search of Hotel Excellence: Four Seasons Hotels & Resorts
It's not everyday that you get an opportunity to speak to the general manager of one of the world's finest hotels. The Four Seasons Hong Kong is one such property, and William MacKay is not only the General Manager, but as well, the Regional Manager for several Four Seasons properties. I had the opportunity to spend some time on property last fall and the best I can describe it is a “jewel box,” as everything was gem-perfect. The property has received accolades from pretty much every critical source. In my conversation with William, I wanted to discover how this property maintains this incredibly high level of excellence. READ MORE


Service excellence, customer involvement, and customer satisfaction are all facets of the same jewel for the hospitality industry, because they all contribute to increased revenue and profitability. In addition, social media is raising the bar and standards for the hotel business when it comes to customer service and in turn, customer loyalty. Customers are increasing their reliance on social networking sites and blogs to gain insight into a hotel before they visit. Whether your hospitality niche is timeshare, shared ownership, vacation club or hotel, customer loyalty and retention is at the top of everyone's priorities these days. According to J.D. Power & Associates, the top ten global hotel brands from the year 2000 increased their guest satisfaction, loyalty, and market share over the following decade, while the bottom ten at the start of the century saw reductions in market share and repeat purchases. Based on a survey of hotel customers, those who are most pleased and delighted are most likely to return to a property, and they will spend more on their current stay and future stays. The April Hotel Business Review will take a look at what some hotels are doing to provide guests with an award-winning service culture.