Eden Roc Appoints Senior Account Executive
MIAMI, FL, July 30, 2007. The Eden Roc Renaissance Resort & Spa, located on prime oceanfront property overlooking world-renowned Miami Beach, is pleased to announce the appointment of Cesar Wurm as Senior Account Executive. Wurm has more than seven years of experience in the hospitality business, including serving as the National Account Manager for the Sheraton Atlanta Hotel.
As Senior Account Executive, Wurm's responsibilities include all sales efforts for the property's number one group market, the Southeastern United States. Specifically, Wurm will concentrate on increasing all manner of group business, including corporate, state association and third party companies. In addition, Wurm will be handling the vertical markets of entertainment, sports and retail.
"Cesar is the ideal candidate for this position. He has a successful record of garnering group sales and continually achieving results," said Saun Lightborne, Eden Roc Director of Sales, and Marketing. "This is such an important phase of the resort's evolution, and he is the right person to ensure our continued success."
Wurm was responsible for a $7 million room budget and a catering budget of $3.5 million at a luxury resort in Atlanta. In 2006, he achieved 99% of his total budget, and was at 103% year to date when he accepted his position with the Eden Roc Renaissance Resort & Spa. While serving as the National Account Manager for the Sheraton Atlanta Hotel, Wurm sold more than $14 million in combined revenue for all markets, and in 2004, achieved 130% of his sales goal.
Cesar Wurm earned a Bachelor of Arts in Hotel and Restaurant Administration from Washington State University in 2000. He also received a Higher Swiss Hotel Management Diploma from the International College of Hospitality Administration in Brig, Switzerland in 1999.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
