World's Leading Resorts Benefitting From Marketing Expertise

Intrasight Providing Variety of Relationship Marketing Services

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. October 14, 2008

JULY 31, 2007. Some of the world's finest individual resorts and resort companies that pride themselves in providing superior customer service are benefiting from an Arizona company that helps build brands and connects properties with their most important guests.

Based in Scottsdale, Intrasight is a strategic business partner with some of the world's most recognizable brands, focusing on the development and implementation of customer acquisition, growth and loyalty initiatives through the effective use of relationship marketing. The company provides its services from five offices in Scottsdale, Greensboro, N.C., Seattle, Wash., Honolulu and Middlesbrough, UK.

Bob Gilbert, CTC, executive vice president of Intrasight, and one of the most respected hospitality marketing experts in the field, says the company's rapidly growing list of resort properties is due in part 'to a specialized expertise and approach that connects resort brands to their customers.'

In a recent presentation to the Resort Management Conference, sponsored by the Hotel Sales and Marketing Association and the University of Denver in Colorado Springs, Gilbert said the Arizona company 'has designed and implemented a multitude of campaigns that have improved our clients' return on investment and resulted in a variety of on-going initiatives that allow the resorts to effectively communicate with business and leisure travelers, key travel agents and other channels that have a positive influence on their business.'

Intrasight - through its proprietary IRIS system and marketing automation services - works for some the world's most prestigious resorts, in all parts of the world. A sampling of the company's resort work includes:

Mauna Lani Resort - Hawaii

One of the Big Island's truly magnificent resort properties, Mauna Lani is a prestigious beach-front resort and luxury hotel with award winning golf and a world renowned spa.

Over the past two years, Intrasight has implemented a number of database and online programs, including the management of resort, condominium and bungalow databases. The company has also designed an effective personalized automated email program that allows the property to communicate with guests both prior to and after their visits, as well as the creation of an opt-in newsletter program that provides on-going communication with past guests.

Mauna Lani has also been the beneficiary innovative email campaigns for consumer and trade audiences designed by Intrasight and a fulfillment program supporting special events and trade shows.

Montage

Offering a departure within the established high-end luxury hotel and resort markets, the Montage sits on a coastal bluff overlooking the Pacific in the heart of Laguna Beach, Calif. Offering 30 acres of oceanfront luxury, 262 guestrooms with private balconies, and a wide variety of spa, meeting and recreational amenities, the property recognized that in order to excel in the highly-competitive luxury hotel and resort market, it needed to differentiate its uniqueness through specific guest personalization initiatives.

Prior to its grand opening in February of 2003, Montage turned to Intrasight to manage its relationship marketing programs. Over the years, Intrasight has created a number of innovative database marketing solutions for the property, as well as strategic analysis, automated up-sell upsell and cross-sell programs and direct mail campaigns.

Grupo Posadas

Grupo Posadas operates resorts and hotels throughout Mexico, Latin America, South America and the United States. The company operates eight brands encompassing more than 18,000 rooms in Mexico's and Latin America's most visited beach and city destinations such as Acapulco, Cancun, Cozumel and Puerto Vallarta. Its eight brands include Aqua, Fiesta Americana Grand, Fiesta Americana, Fiesta Inn, One Hotels and LAT 19, Fiesta Inn, and One Hotels in Mexico; and two more brands Caesar Park and Caesar Business in South America, and a vacation club, Fiesta Americana Vacation Club.

Intrasight initiated its relationship with Grupo Posadas earlier this year by creating a consolidated marketing database for the company. Subsequently, Intrasight has designed and implemented a variety of engaging and automated communication initiatives, all geared to maximize marketing efforts by targeting prospects and guests that are most likely to purchase.

OMNI Hotels and Resorts

Omni Hotels and Resorts is a privately-owned company headquartered in Irving, Texas, operating 40 first-class and luxury hotels and resorts throughout the United States, Canada and Mexico. The company's portfolio is comprised of 35 owned and managed properties, four franchised properties and one property under development.

The typical Omni Hotels property has 350-500 rooms and offers four-diamond services, including on-site business and fitness centers, speaker phones with dual lines and voicemail, in-room data port/modem connections, complimentary guest robes, exquisite d'ecor and gourmet dining.

Omni Resorts senior managers have utilized Intrasight to provide them with valuable information relating to the company's most important customers through the effective use of a rapidly growing database and the creation of effective and innovative direct mail and email campaigns and programs for Omni's 40 hotel and resort properties in North America.

Gilbert points with pride to Intrasight's growing roster of resort clients. 'We truly have a special niche within this highly competitive industry,' he observed. 'The Intrasight team prides itself in trying hard to provide the same kind of top notch services to our resort clients as the resorts provide their own guests. Our resort clients look upon us as 'problem solvers' who help them create unique marketing programs that help them move their businesses forward. We are proud of our relationships with some of the finest resorts on the planet, and look forward to developing new programs that effectively connect these properties to their diversified guests.'

Specializing in creating customer acquisition, customer growth and loyalty programs, Intrasight enables brands to deliver marketing communications when, where and how customers want them. Intrasight is an expert at streamlining complex business processes, enabling the creation of perfectly timed, personalized communications across all direct marketing channels. Intrasight is a six-year-old company, working with some of the country's best known brands, including all seven Hawaii visitor bureaus, ARAMARK, Dr Pepper/7-Up, Four Seasons Hotels and Resorts, Grupo Posadas, Greyhound, Hilo Hattie, HomeAway.com, Lorillard, Macerich, Montage, Omni Hotels, Pleasant Holidays, Quikbook.com, Starwood, Thornburg Mortgage and Tuesday Morning.