Mid-America Installs Rainmaker revolution LRO SM

revolution LRO delivers a 3% rate increase to Mid-America in pilot test

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. October 14, 2008

ATLANTA, GA, August 1, 2007. The Rainmaker Group, the world leader in automated revenue management software and services to the multi-family housing and other industries for total property profitability, announced Mid-America Apartment Communities (NYSE:MAA) has completed installation of Rainmaker's revolution LRO SM revenue optimization system throughout all of its nearly 140 properties comprising over 40,000 units.

"Mid-America recently completed installation of the revolution LRO system after realizing a rate lift of nearly three percent in a pilot test of the application," said Simon Wadsworth, CFO and executive VP of Mid-America Apartment Communities. "We tested Rainmaker's LRO system for nine months in a variety of different properties in different markets. At the end of our analysis the test properties had experienced almost three percent greater revenue growth compared to a control group of similar properties." Wadsworth stated that revolution LRO is already interfaced with Mid-America's MRI property management system so no additional programming was required to automate the rate optimization process.

Bruce Barfield, president of The Rainmaker Group, Inc., said, "Mid-America pilot tested revolution LRO in daily operations three months longer than most companies to be sure they could trust the rate improvement its properties realized. The company compared rates from seven properties using the LRO system against a control group of similar properties that set rates manually." At the end of the pilot test, Mid-America made the decision to install revolution LRO throughout its portfolio. Barfield also explained that revolution LRO is used by more than 60 percent of the companies that deploy revenue management systems within the multifamily industry because it reliably delivers increased lease/rent revenues.

"We were concerned that our property operations teams would push back from having 'Big Brother' control their rates, but that did not happen," said Wadsworth. "Our people embraced the idea of having LRO assist in their pricing decisions. Rate setting is a complex process and LRO recognizes important demand influences that may be overlooked by mangers." Mid-America is currently utilizing the Rainmaker revolution LRO system on an application service provider (ASP) platform. The system is hosted by The Rainmaker Group at its secure SunGard hosting facility. Wadsworth noted that Mid-America would likely transfer LRO hosting to Mid-America's corporate server in the future.

The revolution LRO system has been used by multi-family housing companies for more than six years and its lease/rent revenue optimization success has been verified by independent third party consulting firms. The Rainmaker Group, Inc., an independent technology solutions and services provider whose expertise is focused on revenue management solutions, acquired rights to develop, implement and support the revolution LRO system in 2006. Current LRO clients include Simpson Housing, Equity Residential, Home Properties, Archstone-Smith, Mid-America Apartment Communities and Post Properties.