Newmarket Launches New Daylight Sales and Catering Application
New capabilities include powerful integration with market leaders Passkey and Cendyn
PORTSMOUTH, NH, August 20, 2007. Newmarket International, Inc., the leader in sales and catering solutions for the hospitality industry, today announced the launch of its latest version of Daylight(R), a flexible group sales and catering application. The new version includes powerful integration with Cendyn's eProposalTM and Passkey Hotel Direct, giving customers the tools required to increase productivity and book more business.
With over 9,000 installations in over 110 countries, Newmarket has deep experience in group sales and catering, and its solutions help companies increase revenue and customer satisfaction. Now, with the Daylight integrated solution, companies can better manage both their group housing and their Request for Proposal (RFP) processes. The integration with Passkey Hotel Direct, a single property group reservation tool, moves information directly into Passkey's application from Daylight, eliminating the need to enter duplicate data and reducing errors and inconsistencies. The integration also allows for the sharing of important data such as new bookings, changes to bookings and final production numbers.
"We are pleased to be working in close partnership with Newmarket to provide customers with a superior set of tools to manage their group housing process," said Sam Fahmy, Vice President of Marketing and Products at Passkey, the worldwide leader in online group reservations. "By helping to streamline this critical function, companies will be able to focus their efforts on bottom line issues, servicing and closing business and not data entry."
The Daylight integration with eProposalTM, an electronic sales proposal response tool, is designed to provide customers with an improved set of tools for responding to RFPs. In the new version of Daylight, a user can select booking information and save it to eProposalTM. Once the information is saved a user can create, modify, view and send an eProposalTM to a potential customer within minutes, providing excellent and timely customer service.
"To put it quite simply, the integration between Daylight and eProposalTM gives our customers the ability to respond to leads before the competition," said Robin Deyo, Executive Vice President and Co-Founder at Cendyn. "The seamless sharing of information between applications is a must in today's hospitality industry."
"Our customers are demanding integrated solutions in which different vendors come together seamlessly and provide the tools for competing in today's dynamic marketplace," said Sean O'Neill, Chairman and Chief Executive Officer at Newmarket International, Inc. "With this release of Daylight, we are giving customers a powerful and holistic solution to help them succeed."
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