TIG Global Receives Top Honors for Website Design
Nickelodeon, LXR Luxury Resorts and American Express Web Campaigns Receive Summit Creative Awards
WASHINGTON, DC, August 21, 2007. TIG Global, the leading interactive marketing company for hospitality, recently announced the receipt of two Summit Creative Awards (www.SummitAwards.com) for its work on the Nickelodeon Family Suites website and the LXR Luxury Resorts-American Express promotional landing page. The annual competition acknowledges the artistic endeavors of small and medium sized companies worldwide and has become the premier authority of creative excellence. This year's Summit Creative Awards attracted entrants from twenty-six different countries and judged participants on their level of creative innovation, strength in execution, persuasiveness, and ability to communicate the core message.
Prior to designing the Nickelodeon Family Suites by Holiday Inn website, TIG Global embraced the Nickelodeon brand strategy and traveled to Orlando, Florida to gain a better understanding of the unique amenities and experience that the property offers. With the direct experience of talking to guests, staying in the cartoon themed rooms, and traveling down the waterslide, TIG Global designed an award-winning website that not only speaks to the fun, youthful audience and reflects the atmosphere of the hotel, but also entices families worldwide to book vacations at the property through strong calls to action. Last month, the Nickelodeon Family Suites Hotel received nearly 400,000 unique visitors to its website.
Additionally, TIG Global received a Summit Creative Award for its design of the LXR-American Express co-promotional landing page (www.LuxuryResorts.com\AmexPromo). The winning design, which appears in the American Express online catalog, showcases unique vacation packages for three LXR Luxury Resorts and Hotels located in Puerto Rico. Through the use of bold images and compelling descriptions, the landing page conveys the luxurious style and atmosphere of each property and entices consumers to extend their stays in Puerto Rico by visiting several of the resorts.
"On behalf of Nickelodeon, LXR Luxury Resorts, and American Express, we are honored to have our creative efforts recognized on an international scale. I am very proud of our creative team for their work on these campaigns and the strong, persuasive design work they consistently produce." said Fred Malek, chief executive officer of TIG Global.
In addition to custom website design and development, TIG Global offers a comprehensive online marketing approach that includes search engine optimization, pay-per-click marketing, strategic linking and online advertising, email marketing, statistical reporting and analysis, and consultative account management.
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